Cin­e­mas are spa­ces that give a glimpse of the glam­our wit­nessed on the screen inside. A flashy at­mos­phere tends to pre­vail through­out and is an ex­pected am­bi­ence. The way this flam­boy­ance is por­trayed can also have ex­quis­ite and classy tones to it. A snea

VM&RD - - CONTENTS - Mansi Lavsi

Afirst look at the lobby and one may per­ceive the de­sign as a com­plex process lead­ing to some­thing ex­otic. closer look and one would re­alise the simplicity that pre­vails in the de­sign that brings out the flashy character of the space. A sim­ple con­cept adorned with el­e­ments of light and a cre­ative ex­plo­ration of the polyg­o­nal form are all that it takes to ren­der the space with a dra­matic ef­fect the space de­mands. The gist of the de­sign was to cre­ate a walk through into a sculp­tural feel of the space with the dom­i­nance of the hon­ey­comb struc­ture man­i­fes­ta­tion. The hon­ey­comb form per­co­lates the space with glass etch­ings and cus­tom light fix­tures which run as a de­sign sig­na­ture through the space rather than just im­part­ing the func­tion of throw­ing light. Since th­ese lights are de­signed to be the high­light of the space, the back­drop is kept on neu­tral tones to bring out the vi­vac­ity of the light forms and the light­ing ef­fect it ren­ders. The ma­te­rial pal­ette is an all-black-no­con­fu­sion one. A very nat­u­ral feel is cho­sen for the sur­face treat­ment across. Black painted walls, ceil­ings with ex­posed duct­ing and wiring and black floor­ing speak for a very non-dis­tract­ing can­vas. The sculp­tural acrylic lights with their colour chang­ing LEDs bring about a con­stant change in the am­bi­ence, also ad­her­ing to the flashy ges­ture a cin­ema lobby de­mands. The ceil­ing heights through the space range from 8ft to 20ft pro­vid­ing enough free­dom

to ex­plore the form the light in­stal­la­tions can follow. Also, the change of colours varies the mood of the space ev­ery now and then. With such a strong hue of light hit­ting the eyes, the chang­ing colours give a sense of re­lief to the eyes so that they are not ex­posed to the same strong shade con­stantly. The sculp­tural ef­fect is brought forth with lights po­si­tioned at vary­ing heights in a con­tin­uum. Also, the size of the lights varies to give a sculp­tural and non-mo­not­o­nous sense of de­sign. The unique­ness of the idea is that the de­sign func­tions on one pre­dom­i­nant de­sign el­e­ment which cre­ates the space rather than lot of el­e­ments com­ing to­gether to form a sin­gu­lar space. As far as the idea of move­ment and free­dom of space is con­cerned, a bal­ance strikes within the space to as­sure a com­fort­able ex­pe­ri­ence. With the strength of the light­ing sculp­tures, the at­mos­phere is quite dis­tract­ing. Such an am­bi­ence in a clut­tered space would suf­fo­cate the cus­tomer or make him want to move away from the space. To re­vive the charm of the de­sign el­e­ments, a sense of open­ness in the space is manda­tory. Am­ple space might not be re­quired for move­ment but it is nec­es­sary to leave open space to ful­fill the whim­sies of the cus­tomer and make him feel com­fort­able.

How­ever strong an ef­fect the light­ing shades have on the cus­tomer, the free­dom of space makes the equa­tion right. More­over, the na­ture of a cin­ema hall lobby does not de­mand the cus­tomer to spend a lot of time there. It is even­tu­ally a wait­ing and tran­si­tion zone. It is in those few min­utes that the cin­ema has to vouch for its qual­ity by im­press­ing the cus­tomer with its unique de­sign sen­si­bil­i­ties. It is there­fore very cru­cial for the cin­ema to de­liver its aes­thetic stan­dards and a sense of class through the lobby it­self. Within the screens, once the lights are off, the ef­fect of aes­thet­ics va­por­ises. Yet, the screens are all dipped in a sin­gu­lar shade of red, the sig­na­tory colour of this chain of cin­e­mas. Even­tu­ally, the sym­bol­ism and sig­na­tures a brand has es­tab­lished also have to be wo­ven into the de­sign. The op­u­lence of the red shade and the ma­te­ri­als it is ex­pressed through, con­tinue the class des­ig­nated by the lobby area. Although the cus­tomer en­ters an en­tirely new de­sign lan­guage, he/she would feel a part of the same en­tity. Also, con­sid­er­ing that it is a cin­ema hall, the cus­tomer would ac­tu­ally ex­pect a dras­tic change in the de­sign lan­guage of the lobby and the screen.



San­jay Puri Ar­chi­tects

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