Louis Philippe

VM&RD - - CONTENTS -

Premier Men's ap­parel brand Louis Philippe that stands for sta­tus and power, il­lus­trates its spe­cial­iza­tion in clas­sic for­mal fash­ion in an ode to the stylish French roy­alty ren­dered in an in­ter­est­ing taste­ful vin­tage set­ting put to­gether with or­nate vin­tage props. The fash­ion cam­paign for the Au­tumn Win­ter col­lec­tion is in­tro­duced to its loy­al­ists in this in­ter­est­ing win­dow in­stal­la­tion con­cept.

Louie Philippe flaunted its lat­est en­sem­ble of su­per for­mal wear for the Au­tumn Win­ter sea­son in its new win­dow in­stal­la­tions across its chain of pre­mium stores. The theme is un­mis­tak­ably French in pre­sen­ta­tion of the col­lec­tion in a theme that was ren­dered as an im­pres­sion of the lux­ury of be­spoke fash­ion. Care­fully se­lected props helped tell the story with great flair. The back drop for the set­ting was cre­ated with a royal pat­terned wall pa­per that fea­tured the brand logo and rem­i­nis­cence of Parisian roy­alty and ro­mance dis­played in a gallery of framed pic­tures. Flow­ing cur­tains help to vis­ually fo­cus and high­light the key pre­sen­ta­tion on the wall. The scene is fur­ther built with the use of or­nate fur­ni­ture used as fix­tures to present im­pec­ca­bly folded mer­chan­dise. The sharp cuts of the lux­ury suit­ing is fea­tured on pre­mium tai­lor bust forms that present the fash­ion en­sem­ble. Vin­tage roy­alty leather lug­gage de­pict­ing a lux­u­ri­ous life­style of business travel and also act very ef­fec­tively as props that help cre­ate in­ter­est­ing level vari­a­tions in the dis­play. Other com­ple­ment­ing props like leather bound books and a brass globe hint at the brand be­ing as­so­ci­ated with the learned and ac­com­plished. The theme is called ‘Paris this au­tumn’ is very taste­fully singed in the dis­play in an ap­pro­pri­ate form, color, font and pat­tern. The strong dom­i­nance of the shades of brown bring in a touch of el­e­gance and clas­sic French style ren­dered through very care­fully cho­sen colours of the sea­son in the colour pal­ette of the AW ‘14 col­lec­tion at Louis Philippe. Colours like emer­ald greens, sparkling pur­ples, deep navy blues, burnt orange and ochre add bold fash­ion­able high­lights to the col­lec­tion. The en­tire Parisian theme blend­ing with the fash­ion col­lec­tion of the make a sig­nif­i­cant im­pact in the store fronts of Louis Philippe in mak­ing a bold as­pi­ra­tion fash­ion state­ment.

Mansi Lavsi

Visual Mer­chan­dis­ing

Sri­vatsa. M , VM Head

Win­dow Con­cep­tu­al­iza­tion Team

Divya Kr­ishna & Ma­matha T.

Re­gional Visual Mer­chan­dis­ing Teams (South, North & East)

Sid­heesh Sid­harthan, Kapil Yadav, Anub­hav Priyankar, Has­san Al­banna

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