Lighting on merchandise supports
Every store needs a professional, balanced lighting concept. It ensures good overall lighting and creates an attractive, comfortable in-store ambiance. A lighting designer provides a detailed light-ing plan which mostly consists of recessed ceiling downlights for general lighting and wide flood beams and spotlights for staging highquality merchandise. Another type of lighting is also gaining ground in the retail sector, namely “lighting on merchan-dise supports”. Its benefits and advantages are extremely conclusive: - Optimum lighting on merchandise supports emphasises merchandising and highlights and valorises goods. - Lighting in the display system sets trends and enables eye-catching displays. - Ceiling lighting can be reduced and this can be taken into account in the lighting design.
Shadow zones are avoided.
More impulse buys are triggered. The powered systems by Visplay bring light to merchandise supports and enable easy use of modern media. The integrated power rail allows access to a 24 V low voltage power supply anywhere along the profile. Digital signage, tablets, lightboxes or smart frames etc. – powered systems can link online and offline media for perfect in-store communication. The system’s power source is invisible and a reliable and safe display is guaranteed, even with heat and light sensitive items. Lighting costs are kept low thanks to LED technology and ceiling lighting can also be reduced. The Visplay Manual currently includes five different powered systems with 24 V low voltage technology and two systems with 250 V profiles. Visplay therefore offers a wide choice of light-ing on merchandise supports. The systems stress different architectural themes and come in a wide range of models to suit any type of retail interior and visual merchandising display. The following examples show a selection of Visplay systems and accessories with a 24 Volt low voltage power supply. This new generation of systems does not just enable lighting on merchan-dise supports but also allows connection of digital signage, tablets, lightboxes, smart frames etc. They can link online and offline media for perfect in-store communication: Plug & Live Power!
This article has been contributed by Visplay Solutions.