BEST PRAC­TICE

Light­ing on mer­chan­dise sup­ports

VM&RD - - CONTENTS -

Ev­ery store needs a pro­fes­sional, bal­anced light­ing con­cept. It en­sures good over­all light­ing and cre­ates an at­trac­tive, com­fort­able in-store am­biance. A light­ing de­signer pro­vides a de­tailed light-ing plan which mostly con­sists of re­cessed ceil­ing down­lights for gen­eral light­ing and wide flood beams and spot­lights for stag­ing high­qual­ity mer­chan­dise. Another type of light­ing is also gain­ing ground in the re­tail sec­tor, namely “light­ing on mer­chan-dise sup­ports”. Its ben­e­fits and ad­van­tages are ex­tremely con­clu­sive: - Op­ti­mum light­ing on mer­chan­dise sup­ports em­pha­sises mer­chan­dis­ing and high­lights and val­orises goods. - Light­ing in the dis­play sys­tem sets trends and en­ables eye-catch­ing dis­plays. - Ceil­ing light­ing can be re­duced and this can be taken into ac­count in the light­ing de­sign.

Shadow zones are avoided.

More im­pulse buys are trig­gered. The pow­ered sys­tems by Vis­play bring light to mer­chan­dise sup­ports and en­able easy use of mod­ern me­dia. The in­te­grated power rail al­lows ac­cess to a 24 V low volt­age power sup­ply any­where along the pro­file. Dig­i­tal sig­nage, tablets, light­boxes or smart frames etc. – pow­ered sys­tems can link on­line and off­line me­dia for per­fect in-store com­mu­ni­ca­tion. The sys­tem’s power source is in­vis­i­ble and a re­li­able and safe dis­play is guar­an­teed, even with heat and light sen­si­tive items. Light­ing costs are kept low thanks to LED tech­nol­ogy and ceil­ing light­ing can also be re­duced. The Vis­play Man­ual cur­rently in­cludes five dif­fer­ent pow­ered sys­tems with 24 V low volt­age tech­nol­ogy and two sys­tems with 250 V pro­files. Vis­play there­fore of­fers a wide choice of light-ing on mer­chan­dise sup­ports. The sys­tems stress dif­fer­ent ar­chi­tec­tural themes and come in a wide range of mod­els to suit any type of re­tail in­te­rior and visual mer­chan­dis­ing dis­play. The fol­low­ing ex­am­ples show a se­lec­tion of Vis­play sys­tems and ac­ces­sories with a 24 Volt low volt­age power sup­ply. This new gen­er­a­tion of sys­tems does not just en­able light­ing on mer­chan-dise sup­ports but also al­lows con­nec­tion of dig­i­tal sig­nage, tablets, light­boxes, smart frames etc. They can link on­line and off­line me­dia for per­fect in-store com­mu­ni­ca­tion: Plug & Live Power!

This ar­ti­cle has been con­trib­uted by Vis­play So­lu­tions.

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