Su­diti In­dus­tries bags of­fi­cial ap­parel rights of Real Madrid CF in In­dia

VM&RD - - WASSUP! -

Riot, a con­tem­po­rary youth fash­ion brand of Su­diti In­dus­tries Ltd, has bagged the of­fi­cial ap­parel li­cens­ing right for Real Madrid CF club in In­dia for a pe­riod of three years. After gen­er­at­ing rev­enues of Rs 15 crore post bag­ging the of­fi­cial mer­chan­dise deal of the FIFA World Cup 2014, the company cre­ated yet another land­mark deal in the sports space with this win. Pawan Agar­wal, Chair­man and Man­ag­ing Di­rec­tor, Su­diti In­dus­tries Ltd, states, ‘The Real Madrid club li­cense will help to open doors for fu­ture strate­gic part­ner­ships and will cre­ate a strong iden­tity for the company in the sport li­cens­ing sec­tor.” Real Madrid which is one of the most recog­nis­able foot­ball clubs in the world with a val­u­a­tion of $3,440mn has given the right to Su­diti In­dus­tries to man­u­fac­ture and sell mer­chan­dises tar­get­ing the youth in In­dia. As a part of the deal, Riot will in­tro­duce a wide range of prod­ucts across cat­e­gories like t-shirts, sweat­shirts, shorts, box­ers, polo’s and track pants which will be avail­able in trendy colours for both men and women. The de­signs will be based on the Real Madrid name, le­gal lo­go­type, Ti­ago Bern­abéu Sta­dium, player images and de­signs of the of­fi­cial num­bers of the play­ers which will be seen on the prod­ucts. An­imesh Ma­hesh­wari, Re­tail Head at Su­diti In­dus­tries. com­ments, ‘We are proud to as­so­ciate and bag the ap­parel and mer­chan­dis­ing rights for one of the most popular foot­ball clubs Real Madrid in In­dia. Post the FIFA mer­chan­dise deal, this will be our next big step to fur­ther strengthen the brand’s space in the sports seg­ment and ex­pect the company’s rev­enue to go up 15-20 per cent this year.” Jiggy George, Founder & CEO, Dream The­atre Pvt. Ltd, com­ments, ‘We are very up­beat about ex­tend­ing the suc­cess­ful part­ner­ship that we had on FIFA 2014 mer­chan­dise to Real Madrid foot­ball club. Su­diti is pas­sion­ate about foot­ball and the company has great abil­ity of cre­at­ing qual­ity prod­uct and de­signs. They have a well en­trenched re­tail re­la­tion­ship that al­lows their prod­ucts to reach the fans across In­dia. We could not have asked for a bet­ter part­ner to roll out our li­cen­sor Real Madrid's prod­ucts in In­dia.’

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