Baidehi opens multi-designer store in west Delhi
Annou Singh, a well-known name in the lifestyle industry, has opened a multi designer store named Baidehi in West Delhi. The store showcases collection of a variety of designer clothing lines that also experiments with the idea of fusion wears and adorns, fashion accessories and trendy footwear. The store has an ethnic Indian backdrop and an alluring décor architecturally extended across two levels. Baidehi has the best wearable prêt and occasional wears. The colours, textures and fabrics bring out the style that is rooted in the best of Indian traditions. It aims at creating a distinctive aesthetic experience reflecting contemporary Indian style and traditions. Baidehi showcases designs by Priyangshu & Sweta Tantia, Mahi, Rashi Kapoor, Shyam Narayan Prasad, Tanushree, Zeel Doshi, Peppermint Diva, Verb by Pallavi, Singhee, Amberr Pret and Roodra. Singh has been a successful wedding planner and her vast experience in retail and merchandising reflects in the aesthetics and collection of the store. Affiliated with leading designers of apparel and accessories in India, her forte lies in fostering strategic alliances with designers and fashion forecasters to introduce new trends and designers in the market.