Baidehi opens multi-de­signer store in west Delhi


An­nou Singh, a well-known name in the life­style in­dus­try, has opened a multi de­signer store named Baidehi in West Delhi. The store showcases col­lec­tion of a va­ri­ety of de­signer cloth­ing lines that also ex­per­i­ments with the idea of fu­sion wears and adorns, fash­ion ac­ces­sories and trendy footwear. The store has an eth­nic In­dian back­drop and an al­lur­ing dé­cor ar­chi­tec­turally ex­tended across two lev­els. Baidehi has the best wear­able prêt and oc­ca­sional wears. The colours, tex­tures and fab­rics bring out the style that is rooted in the best of In­dian tra­di­tions. It aims at cre­at­ing a dis­tinc­tive aes­thetic ex­pe­ri­ence re­flect­ing con­tem­po­rary In­dian style and tra­di­tions. Baidehi showcases de­signs by Priyang­shu & Sweta Tan­tia, Mahi, Rashi Kapoor, Shyam Narayan Prasad, Tanushree, Zeel Doshi, Pep­per­mint Diva, Verb by Pallavi, Singhee, Am­berr Pret and Roodra. Singh has been a suc­cess­ful wed­ding plan­ner and her vast ex­pe­ri­ence in re­tail and mer­chan­dis­ing re­flects in the aes­thet­ics and col­lec­tion of the store. Af­fil­i­ated with lead­ing de­sign­ers of ap­parel and ac­ces­sories in In­dia, her forte lies in fos­ter­ing strate­gic al­liances with de­sign­ers and fash­ion fore­cast­ers to in­tro­duce new trends and de­sign­ers in the mar­ket.

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