The departure of EOSS bring in the Autumn Winter Season and time to step out in a new wardrobe for the new season. The windows at Lifestyle welcome this with two window installation themes, Autumn Hues and Monochrome, inspired by the causal outdoors and organic geometric forms.
With the onset of the new season, the store fronts of Lifestyle stores unveil a new look bringing in its breeze, colours of the season rendered in in Autumn Hues inspired by the look and feel of an ‘autumn lodge’. The scene created is an impression of the casual and leisurely mood of the autumn season. Mannequins styled in the casual fashion collection of the AW season add drama to the setting. Carefully designed props and\ graphics complement the outdoor theme.
The earthy colour palette of the theme complements the collection of the season in a backdrop and helps draw attention to the fashion statements. The detailing of the elements in the setting like the door, window of the bare bricks have been carefully designed, created and installed. The scene is completed with the addition of interesting props like gardening tools, flowers, rocks and autumn leaves strewn on the floor. Materials like fibre glass, wood and vinyl are used to develop a natural feel. The completion of the theme comes about with props like gardening tools, flowers, garden stones and even maple leaves fallen on the floor. These leaves are an explicit expression of the autumn season. The garden stones were fabricated in fibre glass for a more natural, authentic feel. The colour shades on the mannequins are also such that they do not stand out but merge with the theme as one single picture.
The shades of autumn did not say it all about the collection on board Lifestyle this season. An additional theme was developed to communicate the entire portfolio of brands. Words like illusion, geometry, grey-scale, minimalistic can be related with the theme. An illusionary backdrop using geometry as a tool expresses the chic tones present in the collection.
Shades ranging from black to white hint at the sophisticated nature. “Inspiration for window properties and elements were derived from Geometry & Organic forms – mobius strip, dodecahedron and pentagon. Detailed specifications for all the props were arrived at after much discussion and research so as to avoid last minute revisions and maintain uniformity across all the stores. Comprehensive specifications also made sure that the front-end team faced no difficulty in communicating with the vendors,” says Srinivas Rao, AVP Marketing, Lifestyle.
Quite simple in its execution, the 3D props used are minimal yet render a realistic feel and since the idea was to create an optical illusion, the depth introduced adds to it.
Akash Kumar- VM Head, Lifestyle