She’s Got The Look!
A look all chic dressed up with bags, shoes and make-up draws the imagery of a complete diva. Central pampers the ladies’ fetishes with a display spotlight on everything they can want for that look.
An all ladies campaign sprawls across the floors at Central stores. Largerthan-life props alter the way the stores look. A campaign bringing together promotions for printed bottoms, cosmetics, bags and shoes - all together - brings in the entire look that Central is endorsing rather than just products. Such campaigns emphasize what supporting accessories do to a look which are otherwise sidelined in the glitz of apparels. A huge, nay, humongous installation of a bag at the store entrance is quite an explicit expression of a collection of bags being promoted in-store. The window displays talk of two different concepts on board Central for this campaign. Central is ushering in the trend of printed bottoms through the hype created at the window itself with the catchy phrase ‘Hey sexy legs’. It seems to be an attempt to say that covered legs can be pretty sexy too.