Whale Of A Time

VM&RD - - INTERNATIONAL VM CAMPAIGN -

Oc­to­ber 4th is the World An­i­mal Day, a day taken quite se­ri­ously at Odel. The con­cept of con­serv­ing the hu­mon­gous species – whales -- pops up in their VM dis­plays. Odel pro­motes the cause of Re­spon­si­ble Whale Watch­ing.

Atopic of gen­uine con­cern man­i­fests as a theme at the Odel Alexan­dra Place Atrium. While whale watch­ing may sound like a mere joy ac­tiv­ity it is crit­i­cal to the life of th­ese mag­nif­i­cent mam­mals. They too need their own space which has to be re­spected and ad­hered to by the on­look­ers. Ir­re­spon­si­ble be­hav­iour by on­look­ers may drive the whales away to toxic ter­ri­to­ries or be­come vic­tims of ves­sel ac­ci­dents. There are pro­grammes ed­u­cat­ing peo­ple to­wards re­spon­si­ble whale watch­ing. Of course, at the Odel, the dis­plays cel­e­brate the life of th­ese adorable crea­tures. For the World An­i­mal Day, Odel cre­ated an at­mos­phere talk­ing about whales and their un­der­wa­ter friends. The atrium ceil­ing plays base for an­i­ma­tions of th­ese crea­tures to hang down. The atrium ceil­ing was cho­sen so that the fes­tiv­ity of the in­stal­la­tions is felt through­out the store. A huge 3D whale made from Sty­ro­foam and spray painted on top is quite the cen­tre of at­ten­tion. 2D cut-outs of other un­der­wa­ter an­i­mals like dol­phins, fishes, tur­tles, etc. ac­com­pany the whale.

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