Whale Of A Time
October 4th is the World Animal Day, a day taken quite seriously at Odel. The concept of conserving the humongous species – whales -- pops up in their VM displays. Odel promotes the cause of Responsible Whale Watching.
Atopic of genuine concern manifests as a theme at the Odel Alexandra Place Atrium. While whale watching may sound like a mere joy activity it is critical to the life of these magnificent mammals. They too need their own space which has to be respected and adhered to by the onlookers. Irresponsible behaviour by onlookers may drive the whales away to toxic territories or become victims of vessel accidents. There are programmes educating people towards responsible whale watching. Of course, at the Odel, the displays celebrate the life of these adorable creatures. For the World Animal Day, Odel created an atmosphere talking about whales and their underwater friends. The atrium ceiling plays base for animations of these creatures to hang down. The atrium ceiling was chosen so that the festivity of the installations is felt throughout the store. A huge 3D whale made from Styrofoam and spray painted on top is quite the centre of attention. 2D cut-outs of other underwater animals like dolphins, fishes, turtles, etc. accompany the whale.