Ode To Amdavadi Heritage
A cultural effervescence of Gujarati Havelis dawns on the Mumbai designscape with designer duo Shyamal & Bhumika’s new store at Kemps Corner. Drawing inspiration from the havelis of Ahmedabad, the design studio is all set to woo its Mumbai clientele.
We have been helping with the restoration of a family haveli which is about 200 years old and built by a family member seven generations before me,” says Shyamal Shodhan, talking about the origin of the concept. Being from Ahmedabad, and the store being a purveyor of traditional designs, it thrives on the detailed accents of style, class and the poise of a sophisticated Indian. Their merchandise offering speaks different languages. A bridal collection which connotes to the Mughal and Rajput eras is rightfully named the ‘Royal Procession’. ‘Mystical Garden’ ensembles a vintage look with borderline fairytale feel. An Indian demeanor with hints from old European eras give it the fusion look. Although there is a range of offerings, when it goes under a single label Shyamal & Bhumika, the store acquires a singular identity. The store begins its journey before the customer enters. A heritage building, a heavy wood paneled antique door creating an arched entrance, no prominent signage; curiosity definitely consumes you. Intrigued customers enter the Shyamal & Bhumika atelier and amused passersby take pictures and move on. Once inside, the most striking feature is the spaciousness of the store. Since their debut at the Lakme Fashion Week in 2006, Shyamal and Bhumika have received many accolades which back the image they portray today - one of a premium and classy exuberance adorned