Ode To Am­davadi Her­itage



A cul­tural ef­fer­ves­cence of Gu­jarati Havelis dawns on the Mumbai de­sign­scape with de­signer duo Shyamal & Bhu­mika’s new store at Kemps Cor­ner. Draw­ing in­spi­ra­tion from the havelis of Ahmed­abad, the de­sign stu­dio is all set to woo its Mumbai clien­tele.

We have been help­ing with the restora­tion of a fam­ily haveli which is about 200 years old and built by a fam­ily mem­ber seven gen­er­a­tions be­fore me,” says Shyamal Shod­han, talk­ing about the ori­gin of the con­cept. Be­ing from Ahmed­abad, and the store be­ing a pur­veyor of tra­di­tional de­signs, it thrives on the de­tailed ac­cents of style, class and the poise of a so­phis­ti­cated In­dian. Their mer­chan­dise of­fer­ing speaks dif­fer­ent lan­guages. A bridal col­lec­tion which con­notes to the Mughal and Ra­jput eras is right­fully named the ‘Royal Pro­ces­sion’. ‘Mys­ti­cal Gar­den’ en­sem­bles a vin­tage look with bor­der­line fairy­tale feel. An In­dian de­meanor with hints from old Euro­pean eras give it the fu­sion look. Although there is a range of of­fer­ings, when it goes un­der a sin­gle la­bel Shyamal & Bhu­mika, the store ac­quires a sin­gu­lar iden­tity. The store be­gins its jour­ney be­fore the cus­tomer en­ters. A her­itage build­ing, a heavy wood pan­eled an­tique door cre­at­ing an arched en­trance, no prom­i­nent sig­nage; cu­rios­ity def­i­nitely con­sumes you. In­trigued cus­tomers en­ter the Shyamal & Bhu­mika ate­lier and amused passersby take pic­tures and move on. Once inside, the most strik­ing fea­ture is the spa­cious­ness of the store. Since their de­but at the Lakme Fash­ion Week in 2006, Shyamal and Bhu­mika have re­ceived many ac­co­lades which back the im­age they por­tray to­day - one of a pre­mium and classy ex­u­ber­ance adorned

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