Hidesign opens store at KIA, Ban­ga­lore

VM&RD - - WASSUP! -

With travel re­tail boom­ing, Hidesign opens its 5th air­port store – at Ban­ga­lore’s Kem­pe­gowda In­ter­na­tional Air­port (KIA). Spread over 700 sq. ft, the store is de­signed to ex­ude an aes­thetic de­pict­ing brand val­ues of lux­ury, her­itage, crafts­man­ship and warmth. This store open­ing is an im­por­tant step in the growth plans of the brand. At present, 10 per cent of the brand’s sales come from air­port stores. Hidesign is a brand which caters to a cer­tain seg­ment of con­sumers. The Hidesign cus­tomer is a well-in­formed, cos­mopoli­tan con­sumer who is ca­reer driven and may have fre­quent trav­els. Dilip Ka­pur, Pres­i­dent of Hidesign, says: “The new Hidesign re­tail out­let at the ter­mi­nal showcases the brand’s iconic prod­ucts. The store will in­tro­duce our de­sign­ers and showcase our iconic bags. Ev­ery­thing at the store is cre­ated with nat­u­ral el­e­ments and is built by hand. Go­ing for­ward, we will use this for­mat ev­ery­where. Most of the space is de­signed us­ing leather and nat­u­ral wood and we had to get it es­pe­cially made to be fire resistant”. Hidesign stores opt for a very warm colour scheme of brown, tan, cream and white. Solid brass dis­play racks merge well in the colour pal­ette. As common with all Hidesign stores, the fix­tures of the store are hand-made in nat­u­ral ma­te­ri­als such as wood, solid brass and nat­u­ral grain leather, cre­at­ing a fresh and un­usual look that the brand is recog­nised for. The store will have ded­i­cated zones for three de­sign­ers on board Hidesign -- Dilip Ka­pur, Al­berto Ci­as­chini and Fabian Lintott. Go­ing with the times, which to­day means a friend­ship with the digi­tised world, Hidesign in­tro­duces a screen show­cas­ing the brand her­itage. The brand’s strong con­nec­tion with Pondicherry comes though, through the na­ture wall, Pondicherry map and the street names em­bed­ded on the wood floor.

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