Hidesign opens store at KIA, Bangalore
With travel retail booming, Hidesign opens its 5th airport store – at Bangalore’s Kempegowda International Airport (KIA). Spread over 700 sq. ft, the store is designed to exude an aesthetic depicting brand values of luxury, heritage, craftsmanship and warmth. This store opening is an important step in the growth plans of the brand. At present, 10 per cent of the brand’s sales come from airport stores. Hidesign is a brand which caters to a certain segment of consumers. The Hidesign customer is a well-informed, cosmopolitan consumer who is career driven and may have frequent travels. Dilip Kapur, President of Hidesign, says: “The new Hidesign retail outlet at the terminal showcases the brand’s iconic products. The store will introduce our designers and showcase our iconic bags. Everything at the store is created with natural elements and is built by hand. Going forward, we will use this format everywhere. Most of the space is designed using leather and natural wood and we had to get it especially made to be fire resistant”. Hidesign stores opt for a very warm colour scheme of brown, tan, cream and white. Solid brass display racks merge well in the colour palette. As common with all Hidesign stores, the fixtures of the store are hand-made in natural materials such as wood, solid brass and natural grain leather, creating a fresh and unusual look that the brand is recognised for. The store will have dedicated zones for three designers on board Hidesign -- Dilip Kapur, Alberto Ciaschini and Fabian Lintott. Going with the times, which today means a friendship with the digitised world, Hidesign introduces a screen showcasing the brand heritage. The brand’s strong connection with Pondicherry comes though, through the nature wall, Pondicherry map and the street names embedded on the wood floor.