PC Jewellers unveils first showroom in Kolkata
PC Jeweller is taking big steps to expand its retail network in the eastern region with the launch of its new showroom in Kolkata just before Durga Puja. The new showroom, located at 2/8-B, Sarat Bose Road, Kolkata, has a total area of 8,198 sq. ft. The showroom has two levels, -- the ground floor exhibits gold jewellery whereas the first floor houses entire collection of diamond jewellery. The format also includes two exclusive lounges on the first floor for high-end purchases and bridal shopping. Speaking on the occasion of the store launch, Balram Garg, Managing Director, PC Jeweller Ltd, said, “This is our first launch in the state of West Bengal. The overwhelming love and acceptance PCJ has received all over the country has encouraged us to expand our network rapidly. There is ample opportunity in Kolkata to experiment and innovate with designs, as people here appreciate craftsmanship, which also is an inspiration for designers to keep on bringing new designs and patterns. We always look forward to continue our journey with similar adulation here.” Rakesh Kumar Sharma, Executive Director & COO, PC Jeweller Ltd, said, “We have launched this showroom just before Durga Puja as this is the most auspicious time for the people of Bengal and people spend on jewellery, buying the most in this season followed by Diwali.” To make this launch even more special for the jewellery enthusiasts, PC Jeweller has announced special discounts and schemes on both diamond and gold jewellery; whereby any customer who buys diamond jewellery will get a 15 per cent discount. An additional 5 per cent discount will be offered on purchase amounting to Rs 2 lakh and more. Customers who prefer gold will get a discount of 10 per cent on the making charges of the gold jewellery. An additional 5 per cent discount will be offered on purchase of Rs 2 lakh and above. The scheme is exclusively available at the Kolkata showroom until October 26, 2014. What makes this launch even more exciting is the chance to win a bumper gift – a Mercedes Benz car. The Lucky Draw will be held on October 29 at the Kolkata showroom. Other prizes will include diamond jewellery and 118 other gifts. The scheme is applicable on purchase of minimum of Rs 25,000. The company currently has 46 showrooms across 37 cities in India covering 16 states. The brand is also further looking at expanding their retail network in many other cities like Jaipur, Benaras, Bhubaneswar, and Bareli very soon.