For­ever New launches 3rd store in Kolkata


For­ever New, the fash­ion cloth­ing and ac­ces­sories brand from Mel­bourne, which opened its first store in In­dia in 2007, re­cently with an aim to ex­pand its style foot­prints fur­ther in the City of Joy, launched their third store in Kolkata at Quest Mall. Spread across 1188 sq. ft, the store is all pre­pared to pro­vide an ex­hil­a­rat­ing shop­ping ex­pe­ri­ence with the lat­est in In­ter­na­tional fash­ion and trends. The brand has brought to the city a gor­geous mix of ap­par­els, bags, shoes and ac­ces­sories for the dis­cern­ing fash­ion­istas of Kolkata. With this re­tail store ex­pan­sion, the count has now reached to 20 stores in the coun­try which are spread across all ma­jor ci­ties.

While speak­ing about this launch, Vishal Tre­han, Business Head, For­ever New In­dia, said, “It gives me im­mense plea­sure to showcase the new­est For­ever New store in Kolkata this year. Kolkata is very fash­ion for­ward and stylish, which makes it very spe­cial to For­ever New. Launch­ing the store here in Quest has been a nat­u­ral pro­gres­sion in achiev­ing another mile­stone for the brand. We are over­joyed to bring the lat­est fash­ion from the In­ter­na­tional fash­ion cir­cuit to the city. With this new store we look for­ward to be able to reach out to all fash­ion con­scious ladies in Kolkata who have an undy­ing love for beau­ti­ful things. East has al­ways been a very im­por­tant mar­ket for us and we aim to launch more stores here in Kolkata as well as ex­pand into North East­ern ci­ties like Guwahati and Shil­long which has got great po­ten­tials” The store decor es­sen­tially evokes the spirit of a high-end wardrobe which has been amal­ga­mated in a very metic­u­lous man­ner with the brand’s re­tail de­sign strat­egy. Tre­han adds, “we have in­ter­est­ing el­e­ments like the Kid­ney ta­ble, we have recre­ated the way our style room looks and in­tro­duced colours like beige in­stead of red up­hol­stery that is present in other stores. But the core brand hand­writ­ing is the same for this as well as we en­sure that the look and feel of the brand re­mains the same for ev­ery city." The high­light of the launch was the fash­ion showcase where mod­els were styled by the For­ever New stylists in chic pieces from the lat­est col­lec­tion, ‘Park Av­enue’. This range has an in­ven­tive twist with tra­di­tional flo­ral and laces made in in­no­va­tive fab­rics. When asked about Pan In­dia ex­pan­sion plans, Tre­han fur­ther adds, “Very re­cently we have ven­tured into ci­ties like Jaipur and Hy­der­abad and both of them are do­ing ex­tremely well. Fur­ther, we have chalked out a road map re­gard­ing our re­tail foot­prints. We have signed fur­ther stores in Ludhiana, Noida, also Gu­jarat has emerged as an im­por­tant mar­ket for us. We are also present in 24 S-I-S through­out the coun­try. In B-towns we are look­ing at the ‘re­tail model of ac­ces­sories store’ and also through our por­tal we are cater­ing the most to th­ese tier I and II ci­ties. In­dian cus­tomers be­ing ed­u­cated, fash­ion and price con­scious we have even cre­ated the free styling de­part­ments at each store where we guide our clients on their look. The brand is look­ing at in­vest­ing 4 bil­lion dol­lars for re­tail ex­pan­sions and in­ven­tions by next year.”

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