Zink London to open 25 EBOs by 2015

VM&RD - - WASSUP! -

Zink London, a ready to wear fash­ion women’s brand which un­veiled its first flag­ship store in Kolkata few months back, has an­nounced their re­tail ex­pan­sion plans along with their fes­tive col­lec­tion launch prior to Durga Puja. Zink London’s fes­tive col­lec­tion plugs a de­fined gap in western-style women’s wear with its hand­picked bou­quet of cut­ting-edge fash­ion. It draws in­spi­ra­tion from the iconic run­ways of Mi­lan, Paris, London and New York. The ‘Zink London’ line of fes­tive women’s wear is now avail­able at 90 shop-in-shops (S-i-S) across the coun­try, in Shop­pers Stop and Pan­taloons and on­line at Jabong and Myn­tra. Speak­ing on the oc­ca­sion, Vivek Goyal, Di­rec­tor of Zink London, said, “The fes­tive col­lec­tion in­cludes styles that are very mod­ern and abreast with the world’s fash­ion scene. The col­lec­tion has been made keep­ing in mind the woman of to­day who looks for value for money and com­fort in the grow­ing, dy­namic world of fash­ion. We have spe­cially de­signed this fes­tive col­lec­tion for Kolkata and East re­gion.” Fur­ther, on the ex­pan­sion plans, Goyal shares that the brand’s In­dia op­er­a­tions be­ing head­quar­tered in Kolkata, it is get­ting a huge re­sponse and re­ceives the max­i­mum share of business from the East­ern mar­ket. “In terms of ex­pan­sion we are look­ing at open­ing 25 EBOs across In­dia by 2015. Also, through the S-i-S model we are present in 100 stores and we fur­ther want to ex­pand that with 100 more S-i-S within 2015. We aim to invest Rs 100 crore in the business by next year.” The brand is look­ing at open­ing a store in Bhubaneswar and another in Kolkata at a high-end mall to reach out to its more po­ten­tial cus­tomers. The rest of the stores will be lo­cated in met­ros and 50 per cent of it in the B towns. Goyal says, “The tier I and II ci­ties are do­ing ex­tremely well for us as we are there through S-i-S. Per­haps this is the rea­son we are plan­ning to open a good num­ber of flag­ship stores in those B Towns. In the North and West we have de­cided to open stores in those towns but in the South we have short­listed two met­ros – Hy­der­abad and Ban­ga­lore. The pur­chase power in ci­ties like Lucknow and In­dore is very promis­ing, so we aim to reach there with our EBOs and also our stores will be much large than the present flag­ship store of Kolkata; but the look and feel will be the same for all. In the S-i-S model we are reg­u­larly ex­pand­ing our reach through Shop­pers Stop and Pan­taloons. We are also in talks to in­tro­duce our col­lec­tion at West­side and Life­style.”

The brand will also launch its col­lec­tion on popular e-com­merce sites like Ama­zon and Flip­kart.

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