Going The Indian Way
Prime Minister Narendra Modi’s high decibel ‘Make in India’ campaign has reportedly induced young consumers across the country to increasingly opt for ‘Made in India’ merchandise. Cashing in on this new trend, many retailers are seen to be promoting indigenous products and brands. The campaign is a shot in the arm for quality Indian brands and products. These brands would do well to undertake impactful consumer connect initiatives, including drawing the discerning consumers to stores where their products enjoy visible presence. Retail design has a key role in reinforcing the consumers’ newfound interest in India-branded products. As such, Indian retail designs are prominent in the fashion and lifestyle segment. In days to come, perhaps a greater number of retail outlets could assume the Indian look, expressed in a myriad ways. This edition of VM&RD has trained focus on how design impacts business. Ken Nisch, Chairman, elaborates on how design can deliver superior ROI. In his column, Nisch details the different measures of success linked with retail design, which would be of the essence to a gamut of brands operating in the Indian market. Likewise, Ashwin Sheth, Managing Director, Sheth Developers, discusses in his column the role of design in building consumer traction in a mall. Among a host of stories on exquisite design initiatives, we have also captured the works of young visual merchandisers at a NIFT competition in Bengaluru. The article illustrates the abundant creative talent that resides in the young professionals. I hope that you will enjoy reading the articles presented in this edition. Do send in your feedback and suggestions.