The striking white cat of the iconic sportswear brand, Puma, takes over the urban jungle and leaves an impressionable paw print with its newly designed store in Bangalore. The design language stands true to the company’s philosophy of being attractive yet
Puma, the leading sportswear fashion brand, recently unveiled its new store at Brigade Road, one of the busiest high streets in Bangalore. Its edgy and striking appearance effortlessly standouts out in the cluttered location, while beckoning passersby to walk into the store. The new concept reflects the Puma personality of being authentic, fearless, magnetic, purposeful and proactive in the store atmosphere. The brand believes that the space should be expressive, playful, authentic and raw. The façade usually creates the first impression of the brand and its offering. According to Puma, the brand believes in translating the Puma personality at this very touch point of the store. The store façade depicts the brand’s dynamic nature, which is vibrant, animated and fun. The Puma Red façade is made from sandwiched back painted glass. At night, the cat beams out, illuminating the street, while the double height glass gives preview of the store interiors. With an area of 3099 sq ft, the store is spread over two levels. Upon entering the space, the interiors unite the individual concepts of the brand which include performance, motorsport lifestyle and black label categories. The store design enhances every product from the collection, while celebrating footwear as the core of the brand. Footwear is placed at the right places in the store for maximum visibility. As a brand, Puma believes in product rotation, recreating the environment and fixtures play an important role in achieving the same. At the store, each wall panel can be pulled and placed at the desired location as per the story or zoning. Adding to this, the pole system is flexible, lighter and makes the product look great. The store incorporates an inviting wide staircase with a LED screen, playing band videos, events or just any sport. The feature wall very subtly talks about the brand heritage, products and its association with sports. As shoppers walk up the stairs, it draws attention to the ceiling beams, the women’s floor and the island displays. Puma being a sports lifestyle brand has a very strong heritage and its various associations with athletes in the past have been talked about globally. The brand has leveraged this association by creating a wall paper design using various athlete pictures, which is used in various places across the store.