Takeaway: A well-represented concept boosts brand identity
A sense of sheer lucidity, concepts speaking the bare minimum and a class demonstrating the apex of luxury lifestyle enunciate at these window thresholds. Their creatives are a key-hole to their underlined luxury status. The Versace windows are self-explanatory with the backdrop in sync with the mannequin’s poise. Need they say more? The essence of visual merchandising showcases in the 5 second time-window to communicate an idea. The word idea here unravels the brand identity, status, presentation and concept over and above the much obvious aesthetic value.
The name Dior itself leads to a biased opinion on all its communication but it sure knows how to get the equation right. A subtle backdrop and the charm of its merchandise is all it does to modestly announce its extravagance. Sounds like a simple task? One need not even look closely to realise the effort in the tastefully chosen merchandise, a decision to have a minimalistic display and most importantly the organisation of the visual composition. One look and it says it all.