Checking out window displays off the high street, admiring the work of brands at their window thresholds may not sound something new. But what if we were to tell you, these window display concepts were incepted in the young minds of students.
Fashion M’bition, a part of the inter-college Nift Fashion Olympiad (NFO), got a bunch of students to design their own window displays for a brand of their choice- of course on a hypothetical platform. The winners of the Fashion M’bition get to compete for their concepts at a national level to be held at Nift, Delhi. This competition was judged by Samarjit Kumar, VM Head, Puma India and Unni Augustine, VM Head, Van Heusen. Nine teams, nine fresh ideas. With Tropical and Retro- a choice of two themes to work around with, it was a refreshing insight into the creative that go behind the design of a display within a budget of INR 2000. The event proved that we can definitely learn something from every display that the students put up. Let’s get a sneak peek into the minds of these young visual merchandisers.
Theme: Tropical “We heard Tropical and the brand had to be Roxy.” said a Raffles Millennium International student. The Raffles team worked with a subdued backdrop which would highlight the merchandise. The colour white proved right for a muted background and the overwhelming flowers brought out the tropical theme.
Learning: Working around a singular concept can render beautiful aesthetics.
Feedback: Adding a dash of colour to revere the tropical theme wouldn’t harm the concept.
Brand: The Tie Bar
Theme: Retro A flashback from the YouTube era to the gramophone days brings back those moments of happiness. The retro tie collection dances in nostalgia to the tunes of the gramophone.
Learning: Use of metaphors in concept can make the customers go “That’s really cool.”
Feedback: Concept representation needs to be such that it’s understood in a single glance. The window has to be self- explanatory.
Brand: Jams World
Theme: Tropical A representation of beach activities with the merchandise as a part of the composition was the concept sketch.
Learning: Brand identity adherence is very important. Basic natural materials can help bring out a realistic effect.
Feedback: Too many things happening in the composition can ruin the initial thought behind it.