Study By Janak launches The Tai­lor­made Lounge

VM&RD - - WASSUP! -

Study By Janak, the styl­ized for­mal and oc­ca­sion wear brand from the NCR re­gion, re­cently launched ‘The Tai­lor made Lounge’ sec­tion for the brand, which is the brain child of Ayush Mehra, Di­rec­tor- Pret, Study By Janak Fash­ions Pvt. Ltd. The con­cept is open to ap­point­ments for the dis­cern­ing clients at Study By Janak, South Ex­ten­sion Part 1. On the launch of his maiden con­cept Mehra shares, “In­dia as a coun­try, though touted as the Golden Bird, in cur­rent sce­nario is far from it. This is a step to­wards bring­ing the in­ter­na­tional ex­pe­ri­ence to In­dia by not only pro­vid­ing a phys­i­cal space for dis­play and meet­ing but also, hav­ing a pro­duc­tion unit cer­ti­fied on par with In­ter­na­tional stan­dards of suit mak­ing craft.” The tai­lors, or crafts­men as rightly called by him, are all hand­picked from Chen­nai who are trained and spe­cial­ized in mak­ing hand­made suits. The Tai­lor made Lounge houses some of the best of In­ter­na­tional fab­rics un­der one roof likeS­ca­bal, Lan­i­fi­cio Cer­ruti, Er­mengildo Zegna, Loro Piana. It is also the first and the only place to house Sca­bal Limited edi­tion fab­rics for the con­nois­seurs of lux­ury fab­rics. Few to name are Di­a­mond Chip, Lapis Lazuli, Trea­sure Box, Ul­tra Fine Wool and more. The client has the op­tion to choose from more than 10,000 fab­rics, Sca­bal alone has 5500 va­ri­eties of fab­rics, with a vast se­lec­tion of style and de­tail­ing. On the re­tail front, they have also tied up with lead­ing Ital­ian brands like- Mas­simo Re­bec­chi, Dainele Alessan­drini and Gaudi and much cel­e­brated 40 Sav­ile Row that is con­sid­ered the golden mile of tai­lor­ing. The huge bou­quet of prod­ucts the brand of­fers un­der its aegis are Eth­nic Cou­ture col­lec­tion for men and women; Semi For­mals; Fu­sion Wear and Made to Mea­sure Suits along with Ready to Wear col­lec­tion of trousers, shirts, jack­ets that are in line with the in­ter­na­tional trends but with an in­dige­nous twist. Study By Janak also re­cently launched their Fes­tive Col­lec­tion 2014 where they show­cased their ex­clu­sive col­lec­tion for Di­wali and the wed­ding sea­son in­spired from the aus­pi­cious colour pal­ette of or­anges and reds. The brand’s im­me­di­ate goal is to make a scal­able model of Study By Janak, one that can be taken across In­dia. Mehra’s tar­get is to open 30 stores in three years with each hav­ing min­i­mum re­tail space of 4,000 sq ft. He is cur­rently work­ing on bring­ing the be­spoke suit ex­pe­ri­ence to In­dia and dig­i­tiz­ing the en­tire process of suit se­lec­tion where the client can see as they se­lect the de­tail­ing of their suit. Mehra fur­ther shares, “I am look­ing at adding 20,000 sq ft ad­di­tional re­tail space in the next year with my scal­able model that I am plan­ning for Study By Janak. We are look­ing at in­creas­ing prof­itabil­ity by 22-23% only by in­ter­nal shuf­fling, re­struc­tur­ing and in­creas­ing the rev­enues by 100% in the next fis­cal year through all the sales chan­nel that I am plan­ning to put forth. We are tak­ing Study By Janak to the next level of on­line re­tail and also look­ing to en­ter the B2B mar­ket where we man­u­fac­ture and stock our mer­chan­dise in other prom­i­nent stores in In­dia and abroad”.

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