P.N Rao opens new store in Ban­ga­lore


P. N. Rao, well-known Ban­ga­lore-based suit mak­ers since 1923, an­nounced the launch of a new store at Ko­ra­man­gala, as a part of the brand’s plan to move for­ward. With the brand iden­tity in­tact, the store has an aug­mented ap­proach to­wards the way it presents it­self. The store has been de­signed by by Vidiris Ar­chi­tec­ture led by Su­nil Kumar, which ac­cord­ing to the brand is an ob­vi­ous choice for P.N Rao store de­signs. How­ever, the brand has em­ployed We De­sign for the in­te­rior, visual mer­chan­dis­ing and fa­cade treat­ment. “An im­pro­vised at­ti­tude to­wards VM has given the store a classy look. Each seg­ment of the store has been treated to suit its char­ac­ter­is­tics,” said Santosh Nair, Di­rec­tor - We De­sign. The P.N Rao Sig­na­ture col­lec­tion is the high­light of the store and the store de­sign ad­heres to that fact. Visual mer­chan­dis­ing is en­hanced by us­ing im­ported props and cat­e­gory po­si­tion­ing- a con­cept not very fa­mil­iar with P.N Rao ear­lier. To in­tro­duce the im­pro­vised look and feel, the fa­cade wears a new mask which ex­presses the classier at­ti­tude of P.N Rao. A part of VM also in­cludes the win­dow con­cept cre­ation which has been de­vel­oped by We De­sign.

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