Star­bucks un­veils flag­ship out­let in Hy­der­abad

VM&RD - - WASSUP! -

Com­ment­ing on the launch in Hy­der­abad, Avani Davda, CEO, Tata Star­bucks Limited, said: “We are ex­cited to bring the unique Star­bucks Ex­pe­ri­ence to Hy­der­abad. We look for­ward to of­fer cus­tomers our dis­tinc­tive Third Place – that place be­tween home and work where they can en­joy the high­est qual­ity ara­bica cof­fee, hand­crafted Star­bucks bev­er­ages and lo­cally-rel­e­vant food in an un­par­al­leled store en­vi­ron­ment. We be­lieve that at the heart of this ex­pe­ri­ence are our pas­sion­ate and knowl­edge­able part­ners, who proudly wear the iconic Star­bucks green apron ev­ery day, and are the key to our con­tin­ued suc­cess.”

Rages Limited, has strength­ened its pres­ence in south­ern In­dia with the open­ing of the flag­ship Star­bucks store at Ju­bilee Hills, Hy­der­abad. This flag­ship store is the 58th Star­bucks store across six ci­ties in less than two years of the brand launch in In­dia. In ad­di­tion to this flag­ship store, Star­bucks will soon open another store in Hy­der­abad at Fo­rum Mall. The open­ing of the flag­ship store in Hy­der­abad is con­sis­tent with the longterm growth strat­egy to strengthen the company’s pres­ence in south In­dia and bring­ing the Star­bucks Ex­pe­ri­ence to more neigh­bour­hoods around the coun­try. De­signed to re­flect Star­bucks cof­fee her­itage, this flag­ship store in Hy­der­abad serves as a gath­er­ing place for cus­tomers to en­joy a per­son­al­ized, hand­crafted cup of cof­fee with friends and fam­ily. Lo­cated at Ju­bilee Hills, the flag­ship store em­braces the di­verse his­tory and rich cul­ture of Hy­der­abad. Artis­tic Nizam jew­ellery de­signs lay­ered with metallics, string­ing of pearls and hexag­o­nal shapes are weaved in through­out the store. The de­sign el­e­ments res­onate the her­itage of the cof­fee grow­ing re­gions of south In­dia and are in­spired from the city’s rich craft tra­di­tions around wood and jew­ellery-mak­ing while com­pli­ment­ing the el­e­ments with highly con­tem­po­rary fur­ni­ture and art. Star­bucks en­tered the In­dian mar­ket in Oc­to­ber 2012 and cur­rently op­er­ates 58 stores in In­dia across Mumbai, Delhi NCR, Pune, Ben­galuru, Chen­nai and Hy­der­abad through a net­work of more than 1,000 part­ners.

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