Every display at an Allen Solly window is carefully crafted to speak with its customer. A story expressed through colours is a very Allen Solly greeting. VM&RD looks at a few recent displays done by the brand and a narrative follows...
The Classic Polo Tale
The colour story here climbs up through the platform of Solly Sport- a sub brand of Allen Solly. The theme chosen is an expression of Classic Polos launched by Solly Sport clubbed with the onset of Autumn. The idea here was to use the product itself as the element of promotion. The depiction shows animated versions of the polos in various colours set across a backdrop of fields meeting the horizon. A classic value addition to the display comes through the white cycle. A passerby would justify the existence of this cycle as a mark of riding through the fields.
An Ode To Gandhi
As a mark of commemoration to M.K Gandhi, a display was set up to celebrate his birthday. A visual of three monkeys is symbolic to the great leader and this idea was translated on the mannequins at Allen Solly windows. “Being a British brand we honor Mr. M.K Gandhi’s strategies,” said Richa Shrivastava, Visual Communication Specialist, Allen Solly.
Iconic elements of Gandhi’s personality like his moustache and glasses, have been used as his image attributes on the visible facial parts of the mannequin. The backdrop which consists ofa simple image of Gandhi could have been represented in a better way for a complete quality oriented display.
Tribute To Its Origins
When Allen Solly launched its heritage line of Nottingham Oxford shirts, its depiction in window displays was an obvious choice. The display and the story behind the shirts go hand in hand.
“The insignia of Allen Solly represents the symbols and details of the city of Nottingham. Hence when Allen Solly looked to create a line specially as a tribute to its origins, we delved into the history of the brand and re-conceptualized the range to fit today's times,”
said Anuraag Singhal, VM Head, Allen Solly. The house checks pattern used in the days of yore was detailed in the shirts and therefore takes a position of prime on the window glass. Emerging from the frosted glass is a silhouette of Robin Hood as a legend. The bows, arrows and the hat on the mannequins are further representations of the legend.