Acknowledging visual merchandising as an image building tool, this season Lifestyle jubilates a festive endeavour.
To mark the Diwali celebrations, Lifestyle came up with two different window displays that commemorate the symbolic gestures associated with the festival. The themes come through as a common thread running through the merchandise collection at Lifestyle. Product stories from the extensive offering ranging from apparels to footwear, accessories, kids wear and much more preview in the form of window displays. The themes are such that can be traced across most brands housed at Lifestyle. “The months of September and October mark the festive period in the country, marking the peak business period for the entire retail industry. Customer mood is celebratory and therefore we channel the cheer and splendour across our stores through different VM elements, highlighting the collections that will appeal to our customers,” said Srinivas Rao, AVPMarketing, Lifestyle. One of the concepts on board Lifestyle this season was an obvious Diwali theme. Another segment was the party wear collection. Here, the Diwali theme is twisted to suit a western template. The metal foil backdrop adds glitz to the display. The traditional nature of diyas is translated to a western look with their proportions and geometrical shapes. The combination of Diwali with western wear may pose as a question to many. An alternate view would be a trendsetting idea through an unseen combination.
The other window display is focused on ethnic wear targeted at the woman patrons. In these festive times brands are high on their ethnic collection and who better to please than the avid shopper. The ethnic window employs deep tones of pink, maroon and red which mark a feminine touch as well as cater to an ethnic colour palette. The backdrop in maroon dons a traditional demeanor coming forth in its patterns. The colour chosen is a muted tone for the foreground blossoming with lotus depictions. Hues of pink and gold underline the ethnic feel. Along with the concept, the representation carries equal points. The layered effect given to the lotuses, the visual composition created and the shades of merchandise displayed present a soothing window.