De­sign For Growth

VM&RD - - FRONT PAGE - Ra­jiv Raghu­nath

R etail de­sign as a func­tion of business is fast gain­ing the at­ten­tion of all or­gan­ised play­ers on the In­dian re­tail land­scape – tra­di­tional and new gen­er­a­tion firms alike. In a glob­alised en­vi­ron­ment like to­day, re­tail de­sign is greatly in­flu­enced by new con­cepts and trends un­fold­ing in dif­fer­ent mar­kets world­wide. Against this back­drop, sev­eral long-stand­ing re­tail play­ers have im­bibed the con­tem­po­rary re­tail de­signs to present a re­fresh­ingly new face to the In­dian con­sumer. Arvind, which en­tered business way back in 1931 with a close as­so­ci­a­tion with the Swadeshi Move­ment, sym­bol­ises this change. To­day, Arvind presents a rich mix of her­itage and a new avatar. The brand main­tains that when a her­itage con­nect is es­tab­lished, cus­tomer loy­alty gets fur­ther re­in­forced. In the midst of th­ese changes, sev­eral tra­di­tional jew­ellery re­tail busi­nesses are tak­ing stri­dent steps on the re­tail land­scape with exquisitely-de­signed store launches. Take the case of Thanga­mayil Jew­ellery, a fam­ily-run business that has grown over the years to stand out in the com­pet­i­tive jew­ellery re­tail sec­tor in Tamil Nadu. With the launch of 30 stores across the state in just three years, the brand is de­ter­mined to reach greater heights. In a sim­i­lar vein, Mukt Jew­ellers based in Vado­dara has opened a 60,000 sq ft jew­ellery house with 35,000 sq ft of show­room space. This edi­tion of VM&RD cap­tures the new trends seen in the In­dian re­tail de­sign space, as well as a whole range of de­sign ini­tia­tives. I hope that you will en­joy read­ing the ar­ti­cles. Do send in your sug­ges­tions and feed­back.

Happy Read­ing!

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