Design For Growth
R etail design as a function of business is fast gaining the attention of all organised players on the Indian retail landscape – traditional and new generation firms alike. In a globalised environment like today, retail design is greatly influenced by new concepts and trends unfolding in different markets worldwide. Against this backdrop, several long-standing retail players have imbibed the contemporary retail designs to present a refreshingly new face to the Indian consumer. Arvind, which entered business way back in 1931 with a close association with the Swadeshi Movement, symbolises this change. Today, Arvind presents a rich mix of heritage and a new avatar. The brand maintains that when a heritage connect is established, customer loyalty gets further reinforced. In the midst of these changes, several traditional jewellery retail businesses are taking strident steps on the retail landscape with exquisitely-designed store launches. Take the case of Thangamayil Jewellery, a family-run business that has grown over the years to stand out in the competitive jewellery retail sector in Tamil Nadu. With the launch of 30 stores across the state in just three years, the brand is determined to reach greater heights. In a similar vein, Mukt Jewellers based in Vadodara has opened a 60,000 sq ft jewellery house with 35,000 sq ft of showroom space. This edition of VM&RD captures the new trends seen in the Indian retail design space, as well as a whole range of design initiatives. I hope that you will enjoy reading the articles. Do send in your suggestions and feedback.