Deities At Di­wali

VM&RD - - WINDOWS - Mansi Lavsi

Spain-based global lux­ury brand, Lladro, known for its porce­lain fig­urines, re­cently tai­lored its col­lec­tion to suit its In­dian au­di­ence; a fact well-ex­pressed through its col­lec­tion of In­dian gods and god­desses.

I t was Di­wali and what bet­ter time to showcase In­dian deities. Di­wali is a highly cel­e­brated time and re­joices the home­com­ing of Lord Ram. And Lladro thus wanted its win­dow fo­cus as Ram Dar­bar. With this con­cept in mind, Fic­tive Clan drew the idea of a tem­ple or palace struc­ture as a dis­play dais for the deities. The struc­ture with its ex­quis­ite de­tails leaves no room for am­bi­gu­ity. And we must say, the LED lights are the showstopper. Pri­mar­ily made out of MDF, the tem­ple dis­play de­sign cre­ates a pic­ture per­fect scene with the trio Ram, Sita and Lax­man at the cen­tre and Hanu­man at the feet of Ram. Win­dow dis­plays may be about dis­play­ing your pretty prod­ucts, but when they con­vey a mean­ing you can re­late to, it adds to the per­cep­tion of beauty. This thought­ful dis­play of prod­ucts sets the equa­tion right for a Di­wali win­dow. Crafted by hand, the dis­play was show­cased at seven Lladro stores across the coun­try. As for its mod­u­lar­ity, the de­sign was cre­ated keep­ing prac­ti­cal­ity in mind and the tem­ple comes in three pieces for lo­gis­ti­cal con­ve­nience. The domes are also kept sep­a­rate and the en­tire unit is shipped in pieces which can be eas­ily as­sem­bled at lo­ca­tion.

De­sign and Ex­ec­tu­ion

Fic­tive Clan

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