Gor­geous Sparkle

VM&RD - - BRAND VOYAGE -

Mukt Jew­ellers is a name not known to all but quite fa­mil­iar to the pop­u­la­tion of Vado­dara. To­day Mukt Jew­ellers stands tall as 60,000 sq ft jew­ellery house with 35,000 sq ft of show­room space. With great vol­ume, comes mag­nif­i­cence. And this store stands as a live ex­am­ple of mag­nif­i­cence in simplicity which the de­signer Dipen Gada be­lieves is at the core of de­sign.

Ahum­ble pres­ence and a renowned name were the climb­ing steps to this gi­ant of a store. “It has to look gor­geous,” was the sim­ple and clear de­sign brief given to Dipen Gada. The art of jew­ellery is deep rooted in Mukt Jew­ellers which is ev­i­dent from their 100 years of his­tory. Started with a 120 sq ft space, the vi­sion was al­ways to reach th­ese heights. It was but ob­vi­ous that a store of this scale would be a mat­ter of pres­tige; a space which not only sells jew­ellery but makes a state­ment for the brand. A be­he­moth scale, the sparkle of jew­ellery and the free­dom in the space po­si­tion is the grandeur that the store ex­udes. The king size arches adorned with tra­di­tional pat­terns bring alive an In­dian touch in the store. They also present the struc­tural el­e­ments in a man­ner which makes the col­umns mute to the on­looker. A virtue of sub­tlety ex­udes in the mono­chrome colour pal­ette run­ning through the store. The space is all about warmth, where the use of dark wooden fur­ni­ture is an in­di­ca­tion of that. Pic­tures of women don­ning the jew­ellery add sig­nif­i­cant value to the store, which are not just mod­els pos­ing for a pic­ture; but ex­press the emo­tions of oc­ca­sions. The hap­pi­ness of a bride, the pride of a mother and the in­ti­macy of re­la­tion­ships come through the pic­tures. The sepia treat­ment of the images glo­ri­fies the depth of th­ese emo­tions. Zoom­ing out of the de­sign ra­di­ance, strate­gic lay­out of the store leads to business ben­e­fits as well. The en­trance foyer with all its poise, charms the cus­tomer to a pos­i­tive en­thralling vibe. At the very first point of sale, the cus­tomer en­coun­ters small ticket items like small ear­rings and chains, a sec­tion where the prob­a­bil­ity of more

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