Mukt Jewellers is a name not known to all but quite familiar to the population of Vadodara. Today Mukt Jewellers stands tall as 60,000 sq ft jewellery house with 35,000 sq ft of showroom space. With great volume, comes magnificence. And this store stands as a live example of magnificence in simplicity which the designer Dipen Gada believes is at the core of design.
Ahumble presence and a renowned name were the climbing steps to this giant of a store. “It has to look gorgeous,” was the simple and clear design brief given to Dipen Gada. The art of jewellery is deep rooted in Mukt Jewellers which is evident from their 100 years of history. Started with a 120 sq ft space, the vision was always to reach these heights. It was but obvious that a store of this scale would be a matter of prestige; a space which not only sells jewellery but makes a statement for the brand. A behemoth scale, the sparkle of jewellery and the freedom in the space position is the grandeur that the store exudes. The king size arches adorned with traditional patterns bring alive an Indian touch in the store. They also present the structural elements in a manner which makes the columns mute to the onlooker. A virtue of subtlety exudes in the monochrome colour palette running through the store. The space is all about warmth, where the use of dark wooden furniture is an indication of that. Pictures of women donning the jewellery add significant value to the store, which are not just models posing for a picture; but express the emotions of occasions. The happiness of a bride, the pride of a mother and the intimacy of relationships come through the pictures. The sepia treatment of the images glorifies the depth of these emotions. Zooming out of the design radiance, strategic layout of the store leads to business benefits as well. The entrance foyer with all its poise, charms the customer to a positive enthralling vibe. At the very first point of sale, the customer encounters small ticket items like small earrings and chains, a section where the probability of more