Happy And Indian
Right from your computer screens, it is out onto the street. A brand that spells India through its products; it’s Chumbak. And to gear up your imagination, chumbak.com has risen from digital space to land as a brick and mortar store. Only, it is not imagination but a reality which now dwells on Bangalore’s CMH Road.
The essence of the brand Chumbak lies in all that makes India…well… INDIA. Common Indian phrases and expressions, the diverse attire and core Indian elements come through in an animated way which expresses the fun of the Indian context and makes you go ’Oh yeah, that’s true!’ The emphasis on the rickshwalla to the bobbling Indian heads, Chumbak brings out all. Well, to categorize it, it’s a gift store. But to let you in on a little secret, it is stuff you’ll just have to have for yourself!
Words of wisdom: Emphasize, exaggerate and play hype with the uniqueness of your brand.
Chumbak started its online play in 2010 and has not looked back ever since. In the physical sphere they retailed with MBOs and as demand shouted, here they are today with a whopping 2400 sq ft store. The design of the store divulges the character the brand wishes to portray.
Words of wisdom: If you’ve got it, flaunt it.
At the store entrance, the Indian virtue of warmth and hospitality is encountered. The material brick, the elevated steps and the peek-a-boo window pose as inviting elements. The presence of a gate-keeper which is quite an Indian style, is symbolized with the enlarged bobble head from the house of Chumbak.
Words of wisdom: Reveal your experience cards at the entrance itself and the customer will look forward to come in.