Vedic Liv­ing

VM&RD - - NEW CONCEPTS -

L et’s face it, look­ing good, healthy skin and bal­anced body is some­thing we se­cretly want de­spite our life­style to­day. We’ve all had our el­ders ad­vise us on nat­u­ral meth­ods of healthy liv­ing. But who has the time? En­ter Omved. They bring or­ganic in­fu­sions on a sil­ver plat­ter to their con­sumers. The “trend” to­day is bank­ing on the word ‘nat­u­ral’ which is quite an elab­o­rate word and Omved nar­rows it down to the use of safe cos­met­ics. Turn­ing the pages of his­tory, Vedic so­lu­tions have a sci­ence at­tached to them and that’s the rea­son their lore is still alive. Omved brings to its con­sumers a holis­tic ex­pe­ri­ence based in the Vedas. “When I was preg­nant, I re­al­ized there are no safe cos­met­ics for me or my baby and that is what drove me to start Omved,” says Priti Mehta, Founder, Omved who although based in Thai­land chose In­dia, the home of the Vedas, as the re­cep­tor for Omved. Omved in its core con­cept of as­sur­ing safe to use cos­met­ics, is pledged by Cam­paign for Safe Cos­met­ics ac­cord­ing to which they dis­close all their in­gre­di­ents on their bot­tles and are be­low 1% toxicity level. Even the bot­tles used for pack­ag­ing are biodegrad­able ma­te­ri­als like alu­minium and glass. For prod­ucts which dwell on an Ayurvedic and or­ganic na­ture, the en­vi­ron­ment which houses them would but ob­vi­ously speak the same lan­guage. Sus­tain­abil­ity was the de­sign motto for the store de­sign and eco-friendly ma­te­ri­als like rub­ber wood with the sus­tain­able stamp on it and non-toxic wa­ter based paint make up the store. The ed­u­cated cus­tomer to­day re­alises the im­por­tance of healthy liv­ing. Omved’s cus­tomer base broadly com­prises of pro­fes­sion­als and younger cou­ples who pri­ori­tise a bal­anced life over triv­ial lux­u­ries. Omved po­si­tions it­self as a daily well-be­ing brand rather than lux­ury Ayurveda. Its prod­ucts as well are meant for ba­sic skin care and not fair­ness or glow­ing skin. Since man­u­fac­tur­ing th­ese prod­ucts is ex­pen­sive, Omved, with its in­creas­ing aware­ness is now look­ing at bring­ing big­ger sizes in the mar­ket. It turns out cheaper for the brand as well as the con­sumer. Be­ing price ef­fec­tive is the key to reach out to its tar­get base.

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