L et’s face it, looking good, healthy skin and balanced body is something we secretly want despite our lifestyle today. We’ve all had our elders advise us on natural methods of healthy living. But who has the time? Enter Omved. They bring organic infusions on a silver platter to their consumers. The “trend” today is banking on the word ‘natural’ which is quite an elaborate word and Omved narrows it down to the use of safe cosmetics. Turning the pages of history, Vedic solutions have a science attached to them and that’s the reason their lore is still alive. Omved brings to its consumers a holistic experience based in the Vedas. “When I was pregnant, I realized there are no safe cosmetics for me or my baby and that is what drove me to start Omved,” says Priti Mehta, Founder, Omved who although based in Thailand chose India, the home of the Vedas, as the receptor for Omved. Omved in its core concept of assuring safe to use cosmetics, is pledged by Campaign for Safe Cosmetics according to which they disclose all their ingredients on their bottles and are below 1% toxicity level. Even the bottles used for packaging are biodegradable materials like aluminium and glass. For products which dwell on an Ayurvedic and organic nature, the environment which houses them would but obviously speak the same language. Sustainability was the design motto for the store design and eco-friendly materials like rubber wood with the sustainable stamp on it and non-toxic water based paint make up the store. The educated customer today realises the importance of healthy living. Omved’s customer base broadly comprises of professionals and younger couples who prioritise a balanced life over trivial luxuries. Omved positions itself as a daily well-being brand rather than luxury Ayurveda. Its products as well are meant for basic skin care and not fairness or glowing skin. Since manufacturing these products is expensive, Omved, with its increasing awareness is now looking at bringing bigger sizes in the market. It turns out cheaper for the brand as well as the consumer. Being price effective is the key to reach out to its target base.