Six Con­cepts, One Roof


E very morn­ing we open the pa­pers and read some­thing new in the field of tech­nol­ogy. We are here to tell you that cin­e­mas don’t lag be­hind. Cinepolis, which is In­dia’s first in­ter­na­tional ex­hibitor brings to its view­ers, six con­cepts un­der one roof. At Thane’s Vi­viana Mall, Cinepolis has launched a 14screen megaplex which houses six con­cepts un­der one roof - Cinépo­lis VIP, IMAX, 4DX, Dolby At­mos, Real D 3D and 4K pro­jec­tion sys­tem. With this new the­atre, Cinepolis brings to In­dia 4DX tech­nol­ogy which takes the 3D ex­pe­ri­ence a step fur­ther with sim­u­la­tions like mo­tion seats, wind, fog, light­en­ing and scents which bring the viewer much closer to ex­pe­ri­enc­ing the movie. It is a tech­nol­ogy which re­quires the the­atre to be de­signed ac­cord­ingly. Also, the movie be­ing played needs to have an ad­di­tional 4DX track pro­grammed on top of it. Speak­ing on the oc­ca­sion, Javier So­tomayor, Man­ag­ing Di­rec­tor, Cinépo­lis In­dia said “Megaplexes such as th­ese en­able us to bring all th­ese dif­fer­ent con­cepts un­der one roof. We can also pro­vide flex­i­bil­ity to our pa­trons to watch their favourite shows at their pref­fered tim­ings. We thank Su­nil Shroff and his team for the op­por­tu­nity to be able to gift to the peo­ple of Thane this great megaplex at Vi­viana Mall, Thane. On the back of this suc­cess, we aim to reach the 400-screen land­mark by 2017.”

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