Bata un­veils new city for­mat store in Noida

VM&RD - - WASSUP -

B ata In­dia, the coun­try’s lead­ing footwear re­tailer and man­u­fac­turer, as part of its re­tail ex­pan­sion un­veiled their new city for­mat store at Great In­dia Place, Noida in suc­ces­sion to the launch of the brand’s largest store in Ban­dra, Mumbai. The store was in­au­gu­rated by Bata’s global CEO Jack Cle­mons and the Group Man­ag­ing Di­rec­tor Ra­jeev Gopalakr­ish­nan along with the celebrity ac­tress Vaani Kapoor. Spread over an area of 2,000 square feet, the new store of­fers cus­tomers an in­ter­na­tional shop­ping ex­pe­ri­ence at Great In­dia Place, the largest mall of Noida. Cus­tomers can choose from an ex­ten­sive range of the re­tailer’s lat­est col­lec­tion across footwear for women, men, chil­dren, as well as a spe­cial edit of ex­clu­sive ac­ces­sories. On the launch Ra­jeev Gopalakr­ish­nan, Group Man­ag­ing Di­rec­tor of Bata In­dia Limited, said “For fur­ther­ing our growth and vis­i­bil­ity in the mar­ket, we have opened the new city for­mat stores in key lo­ca­tion like GIP Noida. This is an es­sen­tial part of our growth strat­egy to make the brand more ac­ces­si­ble to the con­sumers. To have our global CEO Jack Cle­mons join us for the oc­ca­sion is a com­plete hon­our for the en­tire team. The store is de­signed ac­cord­ing to global stan­dards and of­fers an en­rich­ing shop­ping ex­pe­ri­ence with great cus­tomer ser­vice, which is sure to be ap­pre­ci­ated by our cus­tomers.” Speak­ing at launch, ac­tress and celebrity Vaani Kapoor said, “My ear­li­est shoe mem­ory is walk­ing into a Bata store at start of the school ses­sion for a new pair of shiny black mary jane shoes and crisp white can­vas shoes. It is just won­der­ful to see a brand so close to all our hearts cre­at­ing beau­ti­ful, stylish and yet com­fort­able footwear for ev­ery oc­ca­sion, I can’t wait to start shop­ping!”

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