100 Park Street launches their first flag­ship store in Kolkata


100 Park Street, a new men’s cou­ture la­bel by Kiro Chowd­hury, a very young fash­ion de­signer from Kolkata, re­cently un­veiled his first flag­ship store in the city. Spread over an area of 835 sq ft, Kiro’s col­lec­tion boasts of an ar­ray of com­fort­able fab­rics start­ing from cot­ton shirts, silk kur­tas to heavy sher­wa­nis and coats for wed­ding and Nehru jack­ets, tar­get­ing an age group be­tween 20-45 years with an af­ford­able range of de­signer wear. On the launch of his maiden project Kiro shares, “My col­lec­tion is mainly fo­cussed at cater­ing to the young­sters who all like Indo-western clothes, and also who will love to wear de­signer out­fits which are re­ally af­ford­able start­ing at Rs 1,000 only and goes up to may be Rs 10,000.” Con­cep­tu­alised by the de­signer him­self, the decor of the store es­sen­tially gives a feel­ing of homely com­fort and ex­udes the warmth of a tra­di­tional Ben­gali fam­ily house­hold. Kiro adds, “At 100 Park Street, one will not feel that he is in any store but a house hav­ing a great homely at­mos­phere. We have used an­tique teak wood fur­ni­ture and all arte­facts have been se­lected metic­u­lously to suit the decor as I wanted to cre­ate a con­trast with my col­lec­tion which is very much mod­ern and with an in­te­rior which is vin­tage.” Fur­ther on the ex­pan­sion plans of the brand, Kiro shares, “I would like to grad­u­ally start de­sign­ing shoes, belts, bags and ac­ces­sories for men and in terms of re­tail foot­print the sec­ond lo­ca­tion will be Ban­ga­lore.”

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