Si­maaya un­veils sec­ond flag­ship bou­tique in Kolkata


Si­maaya, a fash­ion­able and lux­ury con­scious brand from Kolkata and the brain-child of Rachit and Mayank Agar­wal which of­fers a wide range of In­dian eth­nic wear, has re­cently ex­panded their re­tail foot­print in the city with the launch of their sec­ond bou­tique in Kankur­gachi. Mea­sur­ing 2,500 sq ft and spread across two lev­els, the store is strate­gi­cally lo­cated at CIT Road in Kankur­gachi, which is an evolv­ing high-street of the zone. Speak­ing on the launch, Rachit and Mayank Agar­wal said, “With the suc­cess of our first bou­tique in El­gin road, we were in­spired and mo­ti­vated to con­tinue our hard work to ex­pand our reach among the peo­ple on a wider scale. As a team we con­stantly at­tempt to im­prove our­selves and never be com­pla­cent.” Con­cep­tu­alised by both the brothers, the store decor re­flects the core sig­na­ture of the brand Si­maaya. Rachit fur­ther adds, “The in­te­rior has the same look and feel of the El­gin Road store, which has a strong bal­ance of prêt and cou­ture de­vel­oped over a pe­riod of time with great mer­chan­dis­ing, lean re­tail­ing and unique as­sort­ment of es­tab­lished and emerg­ing de­sign­ers. As for visual mer­chan­dis­ing of the col­lec­tion, we have a colour code for each day, like Mon­day is Blue, Tues­day is Red, Wed­nes­day is Green, Thurs­day is Yel­low, Fri­day is Pink, Satur­day is Black and Sun­day com­prises of all the hues.” On the catch­ment area of the new out­let Rachit fur­ther shares, “This store will par­tic­u­larly cater to our cus­tomers re­sid­ing in the ar­eas like Ban­gur, Salt Lake, Ul­tadanga and such ad­join­ing re­gions as it is not a very vi­able op­tion for our buy­ers to al­ways travel down to the south­ern part of the city for shop­ping be­cause it con­sumes a lot of time. We are also look­ing at fur­ther ex­pan­sions in Kolkata soon and want to open store in the ar­eas like Rash­be­hari Av­enue or Gari­a­hat and New Mar­ket which are highly vis­i­ble junc­tions when it comes to re­tail­ing. We are also launch­ing our own on­line por­tal by De­cem­ber 2014.”

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