Max launches its fourth outlet in Kolkata
M ax, one of the leading value fashion brand in the country, launched its fourth store in Avani Riverside Mall, Howrah, with the aim to expand in the state of West Bengal. Spread across 10,600 sq ft, the new Max store will provide customers a one stop shop for international styles at affordable prices. The store stocks more than 10,000 designs across different categories including apparel, footwear and accessories with dedicated sections for men, women and children.
Sharing his views on the growth strategy of the brand, Vasanth Kumar, Executive Director,
Max said, “Being the pioneers of value fashion retail in the country, we aim to take our offering to customers across the nation. We currently have a presence of over 100 stores across 45 cities and plan to expand our retail footprint further. Max is a brand synonymous to the growing population of global Indians who are trendy and fashion conscious but at the same time, intelligent shoppers who seek value for money. We are certain this store too will be welcomed warmly by the discerning residents of Kolkata.” The brand also plans to continue investment in this region through innovative, forward-looking business strategies to mark its dominance in the value fashion market to cater to its focussed TG. With the new store launch, Max Winter ’14 was also unveiled by Bengali actress Nusrat Jahan. The Winter ’14 Collection for women is a blend of trends in conventional and global influences. Max retails out of its own private label merchandise which is created by a team of in-house designers to suit the Indian sensibilities.