Sobo Fash­ion & Life­style Store launched in Mumbai


A new multi-de­signer, Sobo Fash­ion & Life­style store, was re­cently in­au­gu­rated in Mumbai. The store has been de­signed with el­e­ments from art deco build­ings, neo-gothic clas­sic struc­tures and mon­u­ments style. The brain child of three sis­ters - Palak Zota, Sh­a­gun Doshi and Kin­jal Parikh – Sobo houses con­tem­po­rary, fun, quirky mer­chan­dise de­signed by fresh la­bels and brands. Their in­ten­tion was to pro­vide a plat­form where one can find de­signs that are eter­nal and brings to­gether style, el­e­gance and sub­stance. Be­ing a multi-de­signer store, Sobo pro­vides a plat­form for all the new en­trants as well in the mar­ket in sup­port­ing new and chal­leng­ing work. This con­cept is purely be­cause there is a whole lot of de­mand from con­sumers who would want to wear some­thing that is trendy and pocket-friendly at the same time. Sobo walks hand in hand with the cur­rent fash­ion trends and the brands which re­tail at the store def­i­nitely lives upto the aes­thet­ics and the sen­si­bil­i­ties of fash­ion and have some­thing unique to of­fer. Sobo fash­ion Store has a great as­sort­ment of de­signer out­fits in In­dian as well as Indo-western out­fits. This multi-de­signer store also houses an ex­ten­sive col­lec­tion of fash­ion ac­ces­sories such as neck­laces, bracelets, ear­rings, bags and also home dé­cor items like can­dles, pil­low cases, home ac­ces­sories, sta­tion­ary and the list goes on.

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