The Bom­bay Store un­veils its fifth store in Mumbai

VM&RD - - WASSUP -

T he Bom­bay Store, one of In­dia’s old­est and most popular life­style des­ti­na­tions has launched its fifth store at Link­ing Road, Khar (West) in the city of Mumbai. Mea­sur­ing 1800 sq ft, the store caters to a wide spec­trum of au­di­ence from art en­thu­si­asts, tourists, NRI’s and youth.

The new store boasts a plethora of prod­ucts rang­ing from ex­quis­ite arte­facts, bed and ta­ble li­nen, home prod­ucts, fash­ion ac­ces­sories, eth­nic jew­ellery to name a few. The store has re­cently launched ‘Be­jew­eled’ col­lec­tion that of­fers hand­made or­na­mented em­bel­lish­ments in vi­brant colour com­bi­na­tions. An­nounc­ing the launch, Asim Dalal, Man­ag­ing Di­rec­tor, The Bom­bay Store said, “The new store will pro­vide whole­some shop­ping ex­pe­ri­ence giv­ing cus­tomers ac­cess to wide choice of tra­di­tional and con­tem­po­rary life­style prod­ucts un­der one roof. In­fus­ing a sense of fash­ion and fun, the col­lec­tions will en­com­pass in­dige­nous In­dian crafts in eclec­tic mix of vi­brant col­ors, rich tex­tures, forms and themes. Over the years we have re­ceived stu­pen­dous re­sponse for our prod­ucts and ser­vice at all our flag­ships stores in Mumbai. With fair un­der­stand­ing of cus­tomer tastes in the city, we be­lieve there will be high de­gree of ac­cep­tance from our es­teemed pa­trons.” The Bom­bay Store en­joys a unique legacy as one of the old­est life­style des­ti­na­tions with roots trac­ing from In­dia’s free­dom strug­gle. In­cor­po­rated with an idea to pro­mote indi­ge­neous prod­ucts dur­ing the Swadeshi move­ment, the first store was founded by some of the great­est pa­tri­ots and business lu­mi­nar­ies like Lok­manya Bal Gan­gad­har Ti­lak, Ratanji Jamshedji Tata and fre­quented by Jawa­har­lal Nehru and Vi­jay­alak­shmi Pan­dit. It be­came the first re­tail or­gan­i­sa­tion to be listed on the Bom­bay Stock Ex­change. Since then the store is ef­fort­lessly pre­serv­ing coun­try’s her­itage.

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