Arihant is a popular in traditional apparel retail with a flagship store spread over 30,000 sq ft. that boasts of a façade that features 11 windows. The denim collection window had a special installation which stood out.
As the name says, the window is about denims. The creative was all left to Design Pallet. As decided, the window was designed around cycle rings. The idea was to have a display which spelt casual, insync with the very idea of denim. With denim as the focus, blue was an obvious choice of colour and yellow was added as a fun element. With the third colour being white, it laid the canvas for these two colours to stand out. The yellow inverted cycle becomes the focal point of the window and is quite symbolic. Denim as an apparel is not attached to any particular class or segment of people. It is worn by people commuting on cycles to people living in mansions. This idea flows through the window with the denim fabric running through the cycle rings and under the old sewing machine indicating that its presence in the market is dated way back. The cycle prop is just a metaphorical expression. We’re not sure whether the customers would read into that but it sure stands strong as an attractive element. The colour and prop composition overall renders a window which would make the customer explore the store for more.
Dhurgha Niranjan & Vinoth Kumar.R Design Palette, Chennai