Telon

VM&RD - - CONTENTS -

Telon, a small re­tailer on Mumbai’s Link­ing Road de­cided to be a part of the high street brands and cre­ated win­dow dis­plays to fit the bill.

T he façade ar­tic­u­la­tion of the Telon store calls for high street win­dow dis­plays which are a key-hole to the brand’s be­liefs. A men’s dress-up store, Telon would pos­si­bly want to have classy win­dow dis­plays. But com­mu­ni­cat­ing with the cus­tomer is a brief af­fair and brand thought - the sim­pler the bet­ter. The brand wanted ab­stract as the tone of the dis­play and de­sign firm Artistrick catered to it. The idea of ab­strac­tion was brought out through the use of hexagons, a com­po­si­tion of which re­sem­bled a bee­hive. This hexag­o­nal pat­tern was done up as an in­stal­la­tion sim­ply to draw at­ten­tion of passersby. To com­ple­ment this idea of the win­dow, the same con­cept was repli­cated in the ground floor win­dows with cir­cles as the shape. Us­ing cir­cles, aided dis­play of prod­ucts as well. As for the ma­te­rial pal­ette, sim­ple MDF is cut and shaped into hexagons and vinyl is used at places to cover the hexagon to give the look and feel of a honey comb. The bright colours in the bot­tom win­dow are meant to liven up the win­dow as mere at­trac­tion gim­micks.

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