Telon, a small retailer on Mumbai’s Linking Road decided to be a part of the high street brands and created window displays to fit the bill.
T he façade articulation of the Telon store calls for high street window displays which are a key-hole to the brand’s beliefs. A men’s dress-up store, Telon would possibly want to have classy window displays. But communicating with the customer is a brief affair and brand thought - the simpler the better. The brand wanted abstract as the tone of the display and design firm Artistrick catered to it. The idea of abstraction was brought out through the use of hexagons, a composition of which resembled a beehive. This hexagonal pattern was done up as an installation simply to draw attention of passersby. To complement this idea of the window, the same concept was replicated in the ground floor windows with circles as the shape. Using circles, aided display of products as well. As for the material palette, simple MDF is cut and shaped into hexagons and vinyl is used at places to cover the hexagon to give the look and feel of a honey comb. The bright colours in the bottom window are meant to liven up the window as mere attraction gimmicks.