A Dressed Up Salon

VM&RD - - INTERNATIONAL WINDOWS -

Sa­lons make you look your best. Think about what a dressed-up salon can do for you. An invit­ing win­dow wel­comes cus­tomers to Stu­dio Hair & Beauty, Great Port­land Street, London.

With com­pe­ti­tion so high in the salon business, what sets this one apart from the rest? On a busy street in London, a salon can eas­ily be over­looked. With visual aids, Salon Hair & Beauty makes an im­pact­ful pres­ence. The win­dow com­po­si­tion - pre­dom­i­nantly white - presents a plat­ter of all things re­lated to a salon. The dis­play has a mix of black and pink on a white can­vas, high­light­ing the colour­ful el­e­ments of the place. Throw away cos­metic bot­tles, bro­ken beauty and hair tools and prod­ucts were col­lected from beauty sa­lons in London to cre­ate an up-cy­cled prop in the back­drop, en­tirely hand­crafted. The idea of re-pur­pos­ing came about to ad­dress bud­get con­cerns. The man­nequin was im­ported from Italy and the way it is dressed also gives a mes­sage of beauty in simplicity. Quite a Euro­pean de­meanour! With brands spend­ing for­tunes on cre­at­ing dis­plays, sim­ple ex­am­ples like this open up av­enues for eco­nom­i­cal op­tions. When cre­ative en­ergy is un­leashed, out­stand­ing works are cre­ated, not nec­es­sar­ily with a big bud­get at hand.

Mansi Lavsi

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