New Faces

VM&RD - - PROFILE -

With the re­tail in­dus­try on an ex­po­nen­tial growth path, new faces are al­ways a breath of fresh air. VM&RD showcases a few new en­trants in the re­tail de­sign fra­ter­nity.

Darshita Thaker Founder and De­sign Di­rec­tor

KREO De­sign and In­no­va­tion Founded: Early 2013 Lo­ca­tion: Ban­ga­lore

KREO is a young multi-dis­ci­plinary de­sign firm with a huge port­fo­lio. It was started by Darshita Thaker, alum­nus of Na­tional In­sti­tute of De­sign

“Our love for in­no­va­tive and in­spired de­sign, knows no bounds,” says Darshita. Her dis­po­si­tion to­wards func­tional de­sign cou­pled with her un­der­stand­ing of the en­tire brand­ing and de­sign spec­trum, has helped pro­pel KREO. To­day, they have the dis­tinc­tion of hav­ing worked with some of the most pro­lific brands in the in­dus­try. KREO, which means cre­ation, re­flects what the firm stands for. In the short time that they've been around they've treaded in the FMCG, fash­ion, re­tail, e-com­merce en­gi­neer­ing and elec­tron­ics in­dus­try spa­ces. Their ser­vice spec­trum in­cludes visual mar­ket­ing, props and prod­uct styling, re­tail de­sign, dig­i­tal VM, ex­hi­bi­tion de­sign, cus­tomer en­gage­ment and ac­ti­va­tion, brand­ing and brand pre­sen­ta­tion.

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