Lavie un­veils its third ex­clu­sive out­let in Ban­ga­lore

VM&RD - - WASSUP! -

Lavie, from the house of Samsonite, re­cently launched its new store at Ban­ga­lore’s bur­geon­ing high-street 100 feet Road, Indi­rana­gar. With the launch of this new ex­clu­sive out­let, Lavie has a to­tal of 3 EBOs in Ban­ga­lore. Speak­ing about the store launch, San­deep Goenka, Chief Op­er­at­ing Of­fi­cer of Bag­zone said, ‘’We have been look­ing to launch a store in Indi­rana­gar for a while now and have fi­nally found the right re­tail des­ti­na­tion. Ban­ga­lore to­day is one of the key rev­enue-gross­ing

mar­kets na­tion­ally for key In­dian re­tail­ers.” Although, Lavie has its pres­ence across the coun­try, the lo­ca­tion of this new store in Ban­ga­lore which sets this store apart. Ac­cord­ing to the company, the brand in­ten­tion­ally opened the store here to cater to the up­scale au­di­ence of the area. The store has also been de­signed to match the taste of the tar­get au­di­ence and lives up to the ex­pec­ta­tions of the cus­tomer shop­ping in the area. The new Lavie store at Indi­rana­gar presents it­self in an ar­ray of colours, tex­ture, hu­mour and fun through the use of unique styling, fur­ni­ture and visual el­e­ments. The in­te­ri­ors pay trib­ute to the brands roots, as well as the lo­cal her­itage. The floor is done up with white lam­i­nated oak floor of a lighter tone which adds in­ter­est to the full prod­uct cat­e­gories. The walls have beau­ti­ful edgy fix­tures with off white back­ground to en­hance the mer­chan­dise. The store is chic, so­phis­ti­cated and classy which pro­vides its cus­tomers with new shop­ping en­vi­ron­ment.

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