Por­tico New York opens its first store in Chandigarh

VM&RD - - WASSUP! -

Lead­ing home fur­nish­ing brand, Por­tico New York re­cently launched its first store in Chandigarh. Lo­cated in the Elante Mall, the store will house Por­tico New York’s ex­quis­ite range of prod­ucts in bed & bath li­nen. More than 100 ci­ties now have ac­cess to Por­tico’s trend­ing de­signs through lead­ing home fash­ion, life­style and large for­mat stores. Por­tico New York in­tends to ex­pand its re­tail pres­ence in the coun­try by es­tab­lish­ing EBOs as well. The new store is part of Por­tico New York’s ag­gres­sive ex­pan­sion plan to open more than 300 touch points across re­tail chains and home fur­nish­ing MBOs in In­dia. Com­ment­ing on the ad­di­tion to their ex­pand­ing re­tail out­lets, Arun Bhawsingka, CEO, Cre­ative Por­tico Pvt. Ltd.said, “Chandigarh is an emerg­ing mar­ket and cus­tomer base for us. We are thrilled at this op­por­tu­nity as it gives us bet­ter ac­cess to our cus­tomers in Chandigarh and vice versa. In­dia’s home fash­ion land­scape is chang­ing and, we at Por­tico New York are the torch bear­ers of this change. With in­no­va­tion and cre­ativ­ity at the heart of ev­ery­thing we do, we are ush­er­ing global fash­ion into In­dian homes. More rooms in Chandigarh will now live and breathe style, just like the peo­ple who in­habit them.” Por­tico New York’s range in­clude a mix of bed sheets, du­vets, du­vet cov­ers, soya bean quilts, blan­kets, mem­ory foam pillows, tow­els, shower cur­tains, a wide range of kids li­censed mer­chan­dise and the Ther­a­peia range of health bed­ding prod­ucts. Por­tico New York has also tied up with renowned fash­ion de­sign­ers and im­por­tant en­vi­ron­men­tal causes. In­dian de­sign­ers Man­ish Arora, Neeta Lulla and Nishka Lulla have brought their de­sign aes­thetic to the brand and launched ex­clu­sive col­lec­tions.

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