Neeru’s opens outlet in Dubai
In an effort to tap the discerning customers of the United Arab Emirates, Neeru’s has opened an exclusive 4,000 sq.ft. outlet at Meena Bazaar Market in Dubai, inaugrated by actor Karishma Kapoor in the presence of its promoters Harish and Neeru Kumar. The renowned ethnicwear brand's portfolio includes saree, lehnga, half saree, ready-to-wear, gowns, unstitched range, mix-n-match, Neeru Kumar’s - signature collection and blouses, and are available in a price range that begins from Rs. 500 and goes up to Rs. 2 lakh. The brand has plans to launch five more stores in Dubai and and four more stores in India. At present, Neeru’s, which has presence in Hyderabad, Bangaluru, Vizag and Vijaywada, has 14 exclusive outlets and is also being retailed through 20 multi-brands outlet. As for the expansion mode, they are also contemplating taking a franchise route to expand presence.