Small Won­der

VM&RD - - RETAIL TRENDS -

Living in a world dic­tated by the adults, kids are ec­static to any­thing that caters to their imag­i­na­tion and their world of ex­plo­ration. And cater­ing to the lit­tle ones, Arvind de­cided to club all their kids wear brands and bring it un­der a sin­gle roof. Lo­cated in Ban­ga­lore, Won­der Years woos its younger au­di­ence in a space that spells the joy of child­hood.

With an imag­i­na­tive world of their own, kids are drawn to fan­tasies like a moth to the flame. An­i­ma­tions, toys, car­toons and sto­ries are all a part of their fan­tasy world. Brim­ming with cu­rios­ity, a child’s imag­i­na­tion goes be­yond the or­di­nary. It is a world of ex­plo­ration. This thought was cho­sen as the theme to de­sign Won­der Years and the con­cept of ‘Won­der Of Ex­plo­ration’ livens up the store. The store feel is an eclec­tic mix of a lan­guage, com­mu­nica­tive to kids and the soul of Arvind Brands. Re­store So­lu­tions, the de­sign firm be­hind Won­der Years, ob­served a pat­tern run­ning through most Arvind brands which in­cluded the use of an Amer­i­can route to con­vey their idea of style. Hence, the de­sign team de­cided that the store iden­tity would come across through popular Amer­i­can sym­bols of stars and stripes and the theme would be dom­i­nated by el­e­ments rep­re­sent­ing the idea of ex­plo­ration – much like in a child’s mind. The niche style of Arvind Brands blends with a fu­sion of an an­i­mated ‘kid­dish’ mood. The de­sign out­come is very global in na­ture and can prove chic in any part of the world. The colour pal­ette it­self is enough proof ex­press­ing the global na­ture of the store. White and light wood dom­i­nate the aura of the store. While the treat­ment of the walls and wall dis­plays ex­ude a su­pe­rior vibe, the toned down colour pal­ette also serves as an apt can­vas for the mer­chan­dise colours to ex­press their vi­brancy. The store con­cept adopts an open façade as the for­mat is de­signed for malls. It also por­trays a very invit­ing en­trance for its cus­tomers and

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.