Living in a world dictated by the adults, kids are ecstatic to anything that caters to their imagination and their world of exploration. And catering to the little ones, Arvind decided to club all their kids wear brands and bring it under a single roof. Located in Bangalore, Wonder Years woos its younger audience in a space that spells the joy of childhood.
With an imaginative world of their own, kids are drawn to fantasies like a moth to the flame. Animations, toys, cartoons and stories are all a part of their fantasy world. Brimming with curiosity, a child’s imagination goes beyond the ordinary. It is a world of exploration. This thought was chosen as the theme to design Wonder Years and the concept of ‘Wonder Of Exploration’ livens up the store. The store feel is an eclectic mix of a language, communicative to kids and the soul of Arvind Brands. Restore Solutions, the design firm behind Wonder Years, observed a pattern running through most Arvind brands which included the use of an American route to convey their idea of style. Hence, the design team decided that the store identity would come across through popular American symbols of stars and stripes and the theme would be dominated by elements representing the idea of exploration – much like in a child’s mind. The niche style of Arvind Brands blends with a fusion of an animated ‘kiddish’ mood. The design outcome is very global in nature and can prove chic in any part of the world. The colour palette itself is enough proof expressing the global nature of the store. White and light wood dominate the aura of the store. While the treatment of the walls and wall displays exude a superior vibe, the toned down colour palette also serves as an apt canvas for the merchandise colours to express their vibrancy. The store concept adopts an open façade as the format is designed for malls. It also portrays a very inviting entrance for its customers and