The Silver Platter
Tradition, quality and workmanship are keywords associated with the success of a jewellery business and are the founding stones of a trusting relationship with the customer. With a renowned name for over 35 years, Bangalore-based Neelkanth Jewellers draw many loyal customers even today. With their new expansive silver range, they are on the move towards a further polished future.
Although Neelkanth Jewellers had a special section dedicated to silverware in its store, it did not garner special attention like the prospering gold and diamond business did. And with the increasing demand for silver, the need for a dedicated opulent silver section arose. Design firm 4D of Bangalore was briefed to create a space that pampered the customer. The pieces to be put on display were all one of a kind and so they demanded a space that can match up to their extravagance. Each piece was to be showcased in its exclusivity and hence ample space was a prerequisite. According to the brand, it was very important that the customers feel welcomed into the store, overpowered while browsing and proud when they leave with their purchase. The store offers ample space to let the customers judge the product from all angles. The design criterion was based on two guidelines. It had to do justice to the grandeur of pieces on display and secondly, it must be insync with the mind-set of the customer walking into the store. The target audience here was a customer who enjoyed a premium lifestyle and did not feel intimidated by the luxury of the pieces. The silver section was an extension of the existing store and hence a gallery style of display served best. The customer’s comfort is prime in a luxury retail environment and nothing expresses this gesture better than a lounge. It allows the customer to shop at his own pace, as jewellery and such pieces of