A Christ­mas Fairy­tale

VM&RD - - MELANGÈ -

Christ­mas is a mag­i­cal time and the cheer around in­di­cates happy times. Shop­ping en­vi­ron­ments serve as pur­vey­ors of smiles and hence the dé­cor they do livens up the mood of the cus­tomers. To cater to this mood, Orion mall, Ben­galuru had a cas­tle in­stal­la­tion which ren­dered the mall with a Christ­mas hue

A25 ft x 25 ft cas­tle replica wel­comed the cus­tomers at Orion mall in Ben­galuru. With a size so huge, it ef­fec­tively be­came the cen­tre of at­ten­tion at the mall. Its colours, fin­ish and style ren­dered a de­meanour which grabbed many eye­balls. It fit the theme per­fectly with its lights at night. A more re­al­is­tic ap­peal came through with the rein­deers and cart parked out­side the cas­tle. For an in­stal­la­tion so huge and an oc­ca­sion so pre­cious, the qual­ity would make a size­able im­pact on cus­tomer per­cep­tion. Tranz Man­nequin which was en­trusted with the de­sign and ex­e­cu­tion of the project made sure that the qual­ity was not com­pro­mised. Struc­tural sta­bil­ity was also a mat­ter of con­cern. The cas­tle was crafted with syn­thetic fi­bre, metal and ply­wood. The project came with a lot of chal­lenges like work­ing nights, cre­at­ing pro­to­types, struc­tural sta­bil­ity, last-minute ad­di­tions, etc. But when the fi­nal cas­tle stood at Orion mall, it was all worth it. An in­ter­est­ing anec­dote about the project is that it was com­pleted in a record five days! Hard to be­lieve, isn’t it?

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