At Home With Valaya

VM&RD - - STORE ALERT -

The launch of Valaya Home marks the foray of the House of Valaya into the world of luxury in­te­ri­ors and also presents the first ever con­cept by a top fash­ion house in In­dia.

Ex­pand­ing the reper­toire from fash­ion to home has been ef­fort­less for The House of Valaya. JJ Valaya, a renowned designer launched ‘ Valaya Home’, the uber luxury brand at The Gallery on MG in New Delhi. Valaya Home is poised to be an uber luxury player in the in­te­ri­ors and home dé­cor space with a co­he­sive and unique of­fer­ing cov­er­ing fur­ni­ture, floor­ing, walls and wall in­stal­la­tions, soft fur­nish­ings, home ac­ces­sories and the sig­na­ture Valaya ta­pes­tries, all de­signed by JJ Valaya. The launch of Valaya Home marks the foray of the House of Valaya into the world of luxury in­te­ri­ors and also presents the first ever con­cept by a top fash­ion house in In­dia. Spread over an area of 6000 sq ft, the Valaya Home Ex­pe­ri­ence Cen­tre is lo­cated on a level above the JJ Valaya flag­ship store for fash­ion. The idea of de­vel­op­ing a com­pos­ite Valaya Home ex­pe­ri­ence is achieved by cre­at­ing a com­plete apart­ment in the mid­dle of a mall with a dis­tinct phi­los­o­phy in play at the Ex­pe­ri­ence Cen­tre, some­thing that is recog­nised as FIT, i.e. Form, In­tri­cacy, Tex­ture with one com­mon thread, de­tail, run­ning through all the sec­tions. Speak­ing at the launch of Valaya Home’s First Ex­pe­ri­ence Cen­tre in New Delhi, JJ Valaya, Founder & Cre­ative Direc­tor, House of Valaya, said, “We are im­mensely pleased to take our brand to the next log­i­cal level in luxury life­styles! Valaya Home is poised to be an uber­lux­ury player, where ex­clu­siv­ity and be­spoke will be the buzz­words. It is our en­deav­our to make our client holis­ti­cally ex­pe­ri­ence and em­brace a dis­tin­guished ethos of fine living in a Sig­na­ture Valaya ethos, which be­lieves that the past and present must co-ex­ist for any space to be dis­tin­guished, el­e­gant and edg­ily in­ter­est­ing. The Valaya Home Ex­pe­ri­ence Cen­tre is a unique one and de­mands two dis­tinct ap­proaches; one, a holis­tic one where the en­tire space needs to be looked at in to­tal­ity for its sheer luxury and scale, and then one needs to very care­fully re­visit it again for the de­tail­ing and sheer crafts­man­ship of its in­di­vid­ual pieces.” Ex­pand­ing the reper­toire from fash­ion to home has been ef­fort­less for The House of Valaya, as the ba­sic aes­thetics were al­ready in place. The core mission of cre­at­ing an all new ex­pe­ri­ence of the Valaya de­sign sen­si­bil­i­ties in an area which is a nat­u­ral ex­ten­sion of a mod­ern and pro­gres­sive fash­ion house is now firmly in place.

Bhawana Anand

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