At Home With Valaya
The launch of Valaya Home marks the foray of the House of Valaya into the world of luxury interiors and also presents the first ever concept by a top fashion house in India.
Expanding the repertoire from fashion to home has been effortless for The House of Valaya. JJ Valaya, a renowned designer launched ‘ Valaya Home’, the uber luxury brand at The Gallery on MG in New Delhi. Valaya Home is poised to be an uber luxury player in the interiors and home décor space with a cohesive and unique offering covering furniture, flooring, walls and wall installations, soft furnishings, home accessories and the signature Valaya tapestries, all designed by JJ Valaya. The launch of Valaya Home marks the foray of the House of Valaya into the world of luxury interiors and also presents the first ever concept by a top fashion house in India. Spread over an area of 6000 sq ft, the Valaya Home Experience Centre is located on a level above the JJ Valaya flagship store for fashion. The idea of developing a composite Valaya Home experience is achieved by creating a complete apartment in the middle of a mall with a distinct philosophy in play at the Experience Centre, something that is recognised as FIT, i.e. Form, Intricacy, Texture with one common thread, detail, running through all the sections. Speaking at the launch of Valaya Home’s First Experience Centre in New Delhi, JJ Valaya, Founder & Creative Director, House of Valaya, said, “We are immensely pleased to take our brand to the next logical level in luxury lifestyles! Valaya Home is poised to be an uberluxury player, where exclusivity and bespoke will be the buzzwords. It is our endeavour to make our client holistically experience and embrace a distinguished ethos of fine living in a Signature Valaya ethos, which believes that the past and present must co-exist for any space to be distinguished, elegant and edgily interesting. The Valaya Home Experience Centre is a unique one and demands two distinct approaches; one, a holistic one where the entire space needs to be looked at in totality for its sheer luxury and scale, and then one needs to very carefully revisit it again for the detailing and sheer craftsmanship of its individual pieces.” Expanding the repertoire from fashion to home has been effortless for The House of Valaya, as the basic aesthetics were already in place. The core mission of creating an all new experience of the Valaya design sensibilities in an area which is a natural extension of a modern and progressive fashion house is now firmly in place.