Fits Like A Glove

VM&RD - - RETAIL TALK -

When it comes to a com­plete en­sem­ble, ac­ces­sories which sup­port the out­fit have the abil­ity to make or mar the look. Scarves, bags, shawls- all ren­der a style state­ment. In the same man­ner, gloves also em­body a style of their own. Roeckl, a new store by Blocher & Blocher, Stuttgart takes the cus­tomer through the rich his­tory of the brand and the fine art of glove-mak­ing.

An ode to luxury, an ap­plause to skill and an in­signe of el­e­gance is what Roeckl is all about. It is not ev­ery­where we value the ren­di­tion of fine crafts­man­ship. The Roeckl store at Mu­nich is a live ex­am­ple of tra­di­tional crafts­man­ship and the love for de­tail. The glove is an ac­ces­sory very com­plex to craft. This store stands as proof to the suc­cess and beauty of fine crafts­man­ship in­her­ent at brand Roeckl. It is a place which pays jus­tice not only to the val­ues of the brand, but also to the ex­tended prod­uct range of the glove man­u­fac­turer. The store de­sign, con­cept and na­ture of the space dwell on the rich le­gacy at­tached to the brand. This idea is quite ap­par­ent from the store-front it­self. A grayscale im­age of glove man­u­fac­tur­ing greets the cus­tomer. The use of grayscale and the words ‘Roeckl Munchen 1839’, sym­bol­ize the brand’s rich his­tory and pre­mium qual­ity. While the im­age de­pict­ing man­u­fac­tur­ing ex­presses the value of skilled crafts­man­ship. Once in­side the store, the space ex­udes warmth through its ma­te­ri­als, fin­ishes and colours. The play of browns and grays is a sure-shot ex­pres­sion of warmth. In the craft­ing room, hous­ing the men’s range, the com­pany’s his­tory ap­pears close enough to grasp. Em­braced in hues of wood and co­gnac, the glove-maker’s fur­ni­ture and tools con­vey the Roeckl cos­mos in an emo­tional man­ner. This is sup­ported by a wall graphic of the brand’s em­blem and a back­lit orig­i­nal mo­tif of a work­shop in its early years. Here, glove-mak­ers demon­strate the cut­ting of fine leather gloves reg­u­larly and ex­plain the del­i­cate pre­ci­sion work that is es­sen­tial to craft the per­fect Roeckl glove by way of ex­am­ple. With sim­ple but orig­i­nal props, the store takes the cus­tomer on a jour­ney through which the brand has evolved. Th­ese props are a mark of au­then­tic­ity and hence the store has to do lit­tle to es­tab­lish con­fi­dence in the cus­tomer and build an ever­last­ing re­la­tion­ship. An­nette Roeckl, the sixth gen­er­a­tion com­pany owner and manager of Roeckl, says, “It is im­por­tant to us to demon­strate the love and pas­sion with which the bag-mak­ers, seam­stresses and glove-mak­ers at Roeckl sort, cut and sew leather on a daily ba­sis – the kind of skill and pre­ci­sion with which they carry out their work. This de­vo­tion, and the high­est de­mands placed on the qual­ity of the leather, is what has made our prod­ucts unique for more than 175 years.” Although a prod­uct rooted in tra­di­tion, the brand is well-aware of the new age cus­tomer.

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