Tak­ing the next step

VM&RD - - SPOTLIGHT -

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TTarun Chaud­hary Co- Direc­tor, Next Step

o be suc­cess­ful, you have to have your heart in your busi­ness and your busi­ness in your heart," - Sir Thomas Wat­son. This fa­mous say­ing from one of the most bril­liant minds in his­tory is the phi­los­o­phy with which Next Step En­gi­neer­ing Pvt Ltd is built on. To­day, Next Step is a lead­ing one stop so­lu­tion for re­tail de­sign, which of­fers ser­vices start­ing from strate­giz­ing to de­sign, and pro­duc­tion to im­ple­men­ta­tion. Bring­ing to­gether the per­fect blend of cre­ativ­ity, en­gi­neer­ing and man­age­ment, the Next Step team com­prises of ar­chi­tects, en­gi­neers and de­sign­ers hav­ing an ex­pe­ri­ence of more than 12 years in re­tail and served some of the ma­jor blue chip clients. Started by Tarun Chaud­hary and Meenakshi Chaud­hary, Next Step was founded in 1999 as a pro­pri­etor­ship firm. With hum­ble be­gin­nings of be­ing a glow signs man­u­fac­turer, Next Step catered to some well-known clients in­clud­ing Amul, Nestle, VIP and BSNL. As one of its ma­jor gov­ern­ment project, Next Step pro­duced small glow signs for BSNL where the quan­tity ran in to thou­sands. From there on, the com­pany evolved and grad­u­ally shifted to­wards man­u­fac­tur­ing of wooden units for re­tail clients and also started work­ing with metal for large re­tail projects as well. As its first ma­jor project in metal, Next Step cre­ated kiosks for tech ma­jor Mi­crosoft.

All about the clients

Ad­her­ing to qual­ity stan­dards and time­lines, Next Step has re­tained some clients for more than a decade. LG Elec­tron­ics is one of the firm’s con­sis­tent client since 2002, for which Next Step first cre­ated shop-in-shop and even­tu­ally shifted to brand shops con­structed with metal. As of to­day, the com­pany has com­pleted more than 300 brand shops for LG across In­dia and other coun­tries in­clud­ing Nepal, Bangladesh, Sri Lanka and Cam­bo­dia.

Meenakshi Chaud­hary Co- Direc­tor, Next Step

Next step has also been as­so­ci­ated with Sam­sung Elec­tron­ics since 2007. Ini­tially the com­pany worked on shop-in-shop projects for Sam­sung mo­biles and went on to cre­ate multi-priv­i­lege part­ner stores pan In­dia. Cur­rently, Next Step has de­liv­ered a to­tal of 400 shop-in-shops and more than 150 mul­ti­priv­i­lege part­ner stores. The com­pany has marked its pres­ence across the coun­try and worked with ma­jor clients in­clud­ing LG elec­tron­ics, Sony In­dia Ltd, Dabur, Clarks, Bata, Re­liance, Air­tel ,Toshiba and Sharp. Speak­ing about of­fer­ing the best to their clients, Tarun Chaud­hary and Meenakshi Chaud­hary, Co- Di­rec­tors at Next Step ex­plain, “Our aims re­mains to be avail­able to the client round the clock and pro­vid­ing to­tal re­tail so­lu­tion, keep­ing in mind the price, qual­ity and the time­lines which are very im­por­tant in our field. At Next Step, we have a very hard­work­ing, ded­i­cated and tal­ented team for designing, op­er­a­tions, qual­ity con­trol and pro­duc­tion.”

Strength of In­fra­struc­ture

In or­der to of­fer the best in class re­tail de­sign so­lu­tions, it’s im­per­a­tive to have in­fra­struc­ture to meet the ris­ing qual­ity stan­dards and meet tight time­lines pro­jected by re­tail clients. On this front, Next Step boasts of its in-house man­u­fac­tur­ing unit which is built on 70,000 sq ft area in Kundli (Haryana) with a work force of more than 300 peo­ple. The man­u­fac­tur­ing unit has an im­pres­sive set of ma­chines for metal work, which in­clude Laser Cut­ting Ma­chine Tur­ret Punch Ma­chine Press Brake 3m and 2.5m Press Brake 1.5m Ro­botic Pow­der Coat­ing Plant As for its wood­work­ing ma­chin­ery, the Next Step man­u­fac­tur­ing unit houses: CNC Ma­chin­ing Cen­tre Edge­band­ing Ma­chine Hot press Beam Saw Spray Paint­ing booth High­gloss Sand­ing ma­chine “To­day, we can proudly say that we have one of the best ma­chin­ery and in­fra­struc­ture in metal as well as wood as far as man­u­fac­tur­ing for re­tail com­pa­nies or any other sec­tor is con­cerned. While our cur­rent man­u­fac­tur­ing unit is in Kundli (Haryana), we have an­other one com­ing up in Noida (UP) very soon,” the Di­rec­tors of Next Step ex­plain.

Hur­dles to cross

Although Next Step’s jour­ney which be­gan from a turnover of Rs 9 Lakh in the year 2000 to about Rs 50 crore at present, the founders ex­press that it has had its share of chal­lenges over the last 14 years. “There have been a lot of set­backs, chal­lenges and hard com­pe­ti­tion through the way. We have had to take big risks in terms of in­vest­ing in in­fra­struc­ture and work­ing round the clock to reach where we are to­day. And we have a long way ahead,” say Tarun Chaud­hary and Meenakshi Chaud­hary. With a vi­sion to be In­dia’s lead­ing com­pany to pro­vide re­tail de­sign so­lu­tion, Next Step be­lieves that its growth lies in con­stant in­no­va­tion, ded­i­ca­tion and de­liv­er­ing the best to clients. "Even if you are on the right track, you'll get run over if you just sit there" Will Rogers

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