The New Age Retail Therapy
The past few months has seen the launch of new age retail formats from start-up companies and also established retailers. The move is in give the new age customers an omni-channel experience across all shopping channels. We have online companies setting up offline channels to deliver the much needed ‘touch and feel’ experience and the offline store concepts endeavouring to offer phy-gital experiences to engage and persuade customers to shop with them.
The cover story presents the move by leading Future Retail to deliver the Indian shopper a phy-gital experience in its offline Next Gen Big Bazaar with the use of cutting edge technology and store design in their new stores in Mumbai and NCR.
The Game Changer section covers the very successful intimate wear online retailer zivame.com’s venture into the physical space with a lounge for its customer to experience their consultative selling strategy.
In the International Design section read about Sweetwater, the leading online retailer of music instruments and audio gear launch a flagship store in Indiana to bring together the best of both in-store and online with an innovative store design concept that breathes immersive interactive environment to ‘wow’ it customers. Be inspired by the unfolding of the mastery of Origami of Himanshu Agrawal which, in this world of technology and touch screens, propagates the art of bringing fantasies to life with his bare hands in stunning paper fold art pieces.
Retail Yatra, a new initiative of VM&RD to cover our vast country and present successful independent retail, covers Kolkata by featuring successful retailers from the city of joy.
Lots more exciting stories on International and Indian store design and visual merchandising topped off with some humour from the retail world.
Hope you enjoy this collection of inspirational phygital retail design stories, news and innovations in design from the Retail Design and Visual Merchandising industry.
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