The New Age Retail Ther­apy

VM&RD - - NEWS -

Hi Friends!

The past few months has seen the launch of new age retail for­mats from start-up com­pa­nies and also es­tab­lished re­tail­ers. The move is in give the new age cus­tomers an omni-chan­nel ex­pe­ri­ence across all shop­ping chan­nels. We have on­line com­pa­nies set­ting up off­line chan­nels to de­liver the much needed ‘touch and feel’ ex­pe­ri­ence and the off­line store con­cepts en­deav­our­ing to of­fer phy-gital ex­pe­ri­ences to en­gage and per­suade cus­tomers to shop with them.

The cover story presents the move by lead­ing Fu­ture Retail to de­liver the In­dian shop­per a phy-gital ex­pe­ri­ence in its off­line Next Gen Big Bazaar with the use of cut­ting edge tech­nol­ogy and store de­sign in their new stores in Mum­bai and NCR.

The Game Changer sec­tion cov­ers the very suc­cess­ful in­ti­mate wear on­line re­tailer zi­’s ven­ture into the phys­i­cal space with a lounge for its cus­tomer to ex­pe­ri­ence their con­sul­ta­tive sell­ing strat­egy.

In the In­ter­na­tional De­sign sec­tion read about Sweet­wa­ter, the lead­ing on­line re­tailer of mu­sic in­stru­ments and au­dio gear launch a flag­ship store in In­di­ana to bring to­gether the best of both in-store and on­line with an in­no­va­tive store de­sign con­cept that breathes im­mer­sive in­ter­ac­tive en­vi­ron­ment to ‘wow’ it cus­tomers. Be in­spired by the un­fold­ing of the mas­tery of Origami of Hi­man­shu Agrawal which, in this world of tech­nol­ogy and touch screens, prop­a­gates the art of bring­ing fan­tasies to life with his bare hands in stun­ning pa­per fold art pieces.

Retail Ya­tra, a new ini­tia­tive of VM&RD to cover our vast coun­try and present suc­cess­ful in­de­pen­dent retail, cov­ers Kolkata by fea­tur­ing suc­cess­ful re­tail­ers from the city of joy.

Lots more ex­cit­ing sto­ries on In­ter­na­tional and In­dian store de­sign and vis­ual mer­chan­dis­ing topped off with some hu­mour from the retail world.

Hope you en­joy this col­lec­tion of in­spi­ra­tional phy­gi­tal retail de­sign sto­ries, news and in­no­va­tions in de­sign from the Retail De­sign and Vis­ual Mer­chan­dis­ing in­dus­try.

We would greatly ap­pre­ci­ate your feed­back on mar­ket­ing@vj­me­di­a­

Also we would love you to like and join us in our new Face­book page at https://www.face­­rdIn­store


Suren­der Gnanao­livu

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