Omni-chan­nel, now a re­al­ity

VM&RD - - CONTENTS -

Hi Friends! Omni-chan­nel is a mul­ti­chan­nel plat­form that of­fers a seam­less and con­sis­tent shop­ping ex­pe­ri­ence across a desk­top, mo­bile de­vice, tele­phone and a phys­i­cal store. Most com­pa­nies, so far, fol­low a multi-chan­nel ap­proach were the cus­tomer ex­pe­ri­ence is not uni­fied. Off­line re­tail­ers are get­ting into on­line and on­line re­tail­ers are get­ting into off­line to com­pletes the to­tal ex­pe­ri­ence of con­ve­nience, speed, per­son­al­ized treat­ment, wide as­sort­ment and touch’n’feel. The cover story presents the game chang­ing ini­tia­tive of brand Van Heusen in of­fer­ing an omni-chan­nel retail ex­pe­ri­ence in its all new VH Style Stu­dio that demon­strates, with the use of cut­ting edge tech­nol­ogy, how they have up­dated their cus­tomer en­gage­ment to suit the new age shop­per. In the In­ter­na­tional De­sign sec­tion read about Soft Sur­round­ings, a lead­ing Amer­i­can life­style fash­ion and ac­ces­sories re­tailer who be­gan as a cat­a­logue mail­ing busi­ness has changed its course with an in­te­grated off­line and on­line pres­ence. The Retail Trends sec­tion cov­ers LI-FI, an all-new dis­rup­tive com­mu­ni­ca­tion tech­nol­ogy which acts like a pipe­line that en­ables all pos­si­ble data trans­fer in the store and open­ing up fan­tas­tic op­por­tu­ni­ties for in­te­grat­ing the phys­i­cal and the dig­i­tal in the om­nichan­nel retail en­vi­ron­ment. In the De­sign In­spi­ra­tions sec­tion you are cer­tain to be in­spired by the fan­tas­tic Pa­per-cuts by artist Parth Kothekar, who uses this del­i­cate art form to craft amaz­ing art pieces that have earned global ac­claim. Our Light­ing Spe­cial Sec­tion cov­ers the top play­ers in this seg­ment and how they have used tech­nol­ogy and re­sources to make avail­able global qual­ity and range of light­ing pos­si­bil­i­ties for the In­dian Mar­ket. A sur­vey of the in­dus­try also of­fers some quan­ti­ta­tive and qual­i­ta­tive in­for­ma­tion. Lots more ex­cit­ing sto­ries on In­ter­na­tional and In­dian store de­sign and vis­ual mer­chan­dis­ing topped off with some hu­mour from the retail world. Hope you en­joy this col­lec­tion of in­spi­ra­tional retail de­sign sto­ries, news and in­no­va­tions in de­sign from the Retail De­sign and Vis­ual Mer­chan­dis­ing in­dus­try. We would greatly ap­pre­ci­ate your feed­back on mar­ket­ing@vj­me­di­a­works.com. Also we would love you to like and join us in our new Face­book page at https://www.face­book.com/ vm­rdIn­store

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