Up­date to up­sell!

VM&RD - - NEWS - Suren­der Gnanao­livu

Hi Friends!

The growth of the mid­dle­class and the mouse happy mil­len­ni­als has shown a surge in the con­sump­tion in the mar­ket­place across off­line and on­line chan­nels. With very wide choices be­ing of­fered to con­sumers across chan­nels the prob­a­bil­ity of en­gag­ing with and ac­quir­ing a con­sumer de­pends very sig­nif­i­cantly on the rel­e­vancy of the brand and re­tailer to the con­sumers’ likes and in­ter­ests. This has pushed many es­tab­lished brands to reimag­ine their con­cepts to up­sell their of­fer­ings and clock growths in their busi­nesses. The In­dian de­sign story presents a brand ini­tia­tive of MAX, the value fash­ion con­cept of Land­mark group, which has un­dated its store de­sign and pre­sen­ta­tion to get up­dated and rel­e­vant for its con­sumers and com­pete with global value fash­ion gi­ants en­ter­ing In­dia. Re­liance Trends, the value fash­ion con­cept from the Re­liance Retail group, re­cently ex­tended the ini­tia­tive of their brand re­ori­en­ta­tion to an up­dated new age fast fash­ion be­yond mar­ket­ing into their store ex­pe­ri­ence with a brand new store de­sign and vis­ual mer­chan­dis­ing con­cept. In the In­ter­na­tional De­sign sec­tion read about how Run­ner’s Point, an ac­qui­si­tion of Foot Locker, re­designed their store ex­pe­ri­ence us­ing a phy-gital strat­egy to aug­ment their ex­per­tise and unique core val­ues. The game changer sec­tion fea­tures brand Crey­ate from Arvind, a cus­tom cloth­ing web­site which of­fers a dif­fer­en­ti­ated ex­pe­ri­ence with the help of an in­tu­itive user-in­ter­face where cus­tomers can per­son­alise their en­tire en­sem­ble and look. VM&RD con­tin­ues the ‘Retail Ya­tra’ ini­tia­tive, to cover the Chen­nai mar­ket and present suc­cess­ful in­de­pen­dent re­tail­ers who dom­i­nate this re­gional ter­ri­tory. In the de­sign in­spi­ra­tions sec­tion read about artist and sculp­tor Raghaven­dra Chi­tra­gar and his jour­ney of con­tribut­ing with his fine crafts­man­ship in the world of retail. Lots more ex­cit­ing sto­ries on In­ter­na­tional and In­dian store de­sign and vis­ual mer­chan­dis­ing topped off with some hu­mour from the retail world.

Happy read­ing ! We would greatly ap­pre­ci­ate your feed­back on mar­ket­ing@vj­me­di­a­works.com. Also we would love you to like and join us in our new Face­book page at https://www.face­book.com/ vm­rdIn­store


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