Update to upsell!
The growth of the middleclass and the mouse happy millennials has shown a surge in the consumption in the marketplace across offline and online channels. With very wide choices being offered to consumers across channels the probability of engaging with and acquiring a consumer depends very significantly on the relevancy of the brand and retailer to the consumers’ likes and interests. This has pushed many established brands to reimagine their concepts to upsell their offerings and clock growths in their businesses. The Indian design story presents a brand initiative of MAX, the value fashion concept of Landmark group, which has undated its store design and presentation to get updated and relevant for its consumers and compete with global value fashion giants entering India. Reliance Trends, the value fashion concept from the Reliance Retail group, recently extended the initiative of their brand reorientation to an updated new age fast fashion beyond marketing into their store experience with a brand new store design and visual merchandising concept. In the International Design section read about how Runner’s Point, an acquisition of Foot Locker, redesigned their store experience using a phy-gital strategy to augment their expertise and unique core values. The game changer section features brand Creyate from Arvind, a custom clothing website which offers a differentiated experience with the help of an intuitive user-interface where customers can personalise their entire ensemble and look. VM&RD continues the ‘Retail Yatra’ initiative, to cover the Chennai market and present successful independent retailers who dominate this regional territory. In the design inspirations section read about artist and sculptor Raghavendra Chitragar and his journey of contributing with his fine craftsmanship in the world of retail. Lots more exciting stories on International and Indian store design and visual merchandising topped off with some humour from the retail world.
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